Responsibilities
- Conducting keyword research and mapping.
- Optimizing content to ensure SEO compatibility.
- Undertaking ad hoc analysis and generating relevant reports.
- Participating in meetings and presenting as required.
- Performing basic quality assurance (QA) checks to ensure the integrity of launches.
- Implementing changes and updates within the Content Management System (CMS).
- Own driving timely project completion by actively managing dependencies and ensuring stakeholder alignment.
Specifics
- Attend weekly team meetings to discuss business updates and ad hoc support needed
- Attend meetings with Product Owners and other Client team members to divide and conquer tasks, including pulling data to support internal asks
- Attend weekly calls with Analytics team
- Keyword organization: regular keyword tracking updates and modifications & research supporting new keyword tracking
- Content Publishing
- Content implementation: own updating pages and adding snippets throughout the website, proactively identify opportunities to optimize poorly ranking pages for high-value keywords, manage the content process for both Client and Seer-driven outline process flows and centralizing management
Minimum Qualifications
- Bachelor's degree or equivalent practical experience
- 5 years of relevant work experience in digital growth marketing
- 5 years of experience designing and managing brand campaigns
Preferred Qualifications
- Having as many of these specific qualifications is a plus, but transferable skills/experience may be equally valuable
- Experience growing subscription businesses either in B2B or B2C environment
- Strong understanding of the technical infrastructure needed to deliver multi-touch attribution, remarketing and other advanced campaigns
- Experience developing relationships and working collaboratively with multiple cross-functional partners
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Excellent process and project management skills with the ability to set goals and systematically prioritize growth initiatives
60 Day Goals
- By Day 30, you will have completed DIV training and begun to support this client 50%
- By Day 60, you will be up and running at full capacity, supporting this client 100% alongside your Account Team
This might not be the right role for you if
- Time-management, context-switching, and juggling multiple priorities is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
Top Skills
What We Do
Located in Philly, San Diego, and Remote -- our team of 200+ strategic consultants double as subject matter experts in SEO, Paid Media, Analytics, Creative, CRO, Audience Research, and Market Intelligence. As a passionate agency with a ton of heart, we're committed to connecting people and businesses with innovative solutions.
Why Work With Us
We believe in uplifting the people we serve -- our clients, community, and one another -- with relentless dedication. Known for checking our egos at the door and always defaulting to honesty with ourselves and our clients -- we are driven by a fierce curiousity and drive for collaboration. Like what you hear? Let's accomplish great things together!
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