SEO Specialist

Reposted Yesterday
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Detroit, MI, USA
In-Office
Mid level
Information Technology
The Role
The SEO Specialist II develops and implements SEO strategies to boost web traffic and lead generation for clients, analyzing metrics and optimizing website content.
Summary Generated by Built In
Company Description

Apex Systems LLC, a division of On Assignment, is an IT staffing and services firm specializing in providing IT professionals for contract, contract-to-hire, and direct placements. Apex also offers recruitment solutions for other select professional skills and workforce needs

Job Description

Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned end clients, with the goal of generating increased targeted web traffic and increased lead generation for our clients. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques:

• Broad keyword analysis and the selection of brand and longtail keyword combinations

• Reviews key metrics across the full website to access the effectiveness of SEO strategy

• Competitive site analysis to increase the effectiveness of on-page optimization

• Optimization of on page information including page content, meta tags, h tags, alt tags

• Internal linking strategies to disperse value throughout the whole site

• Submission of sites to Google and Bing Webmaster Tools

• May engage in inbound and outbound link placement

• May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)

Qualifications

• 2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required

• 1+ years of local search optimization and business and local listing experience preferred

• Understanding of technical architectural and web design preferred

• Experience with Search Engine Optimization concepts, current techniques and tools is required

• 1-2 years of experience in consumer Internet marketing is preferred

• 1+ years of written communications experience required

• Experience with basic HTML coding is required

• Proficiency in MS Office products (Excel, Word, Outlook) required

• 2+ years of experience in customer facing role required

Additional Information


Skills Required

  • 2+ years of experience in search engine optimization
  • Experience with Search Engine Optimization concepts, techniques, and tools
  • Experience with basic HTML coding
  • Proficiency in MS Office products
  • 2+ years of experience in customer facing role
  • 1+ years of written communications experience
  • 1+ years of local search optimization experience
  • Understanding of technical architectural and web design
  • 1-2 years of experience in consumer Internet marketing

Apex Systems Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Apex Systems and has not been reviewed or approved by Apex Systems.

  • Healthcare Strength Health benefits include medical, dental, vision, life insurance, and short- and long-term disability, and are described as good or comprehensive for internal employees. In some cases the health package is called generous.
  • Retirement Support Retirement offerings include a 401(k) plan with company match for U.S. employees and Registered Retirement Plans in Canada. These programs sit alongside core benefits for internal staff.
  • Leave & Time Off Breadth Internal full-time employees receive vacation and holiday pay, paid parental leave, and PTO that can be flexible or expand with tenure. Some internal roles note unlimited PTO after one year.

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The Company
HQ: Glen Allen, VA
10,467 Employees
Year Founded: 1995

What We Do

Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of service from workforce mobilization and modern enterprise solutions to digital innovation to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across the US, Canada, and Mexico.

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