Role Description:
An SEO Specialist role supporting TRODO's global automotive parts marketplaces through analytical SEO and content creation. This position focuses on enhancing online visibility across multiple countries to help customers find the parts they need for vehicle maintenance and repair.
Responsibilities:
- Conduct competitor analysis and keyword research across European markets
- Identify and resolve SEO-related technical issues while developing and maintaining automated solutions for optimal site health and search visibility
- Assist in developing, reviewing, and updating SEO content
- Collaborate with content teams and outsourced resources
- Audit existing on-site content entities and their structure: category names, descriptions; ensure HTML structure is SEO-friendly
- Track, analyze, and report on organic traffic, rankings, and other KPIs using SEO tools and analytics
Requirements:
- Capability to research markets and competitors in European languages
- Proven experience in SEO, with a focus on both technical and content-based optimization
- Familiarity with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog)
- Understanding of on-page, off-page, and technical SEO practices
- Ability to audit SEO content and collaborate with content creation entities
- Advanced-level English language skills are required for working with software and developing
solutions tailored for international audiences and users
As an advantage:
- Knowledge of e-commerce SEO for product optimization and category management
- Knowledge of car maintenance and repair terminology
- Knowledge of English and/or German, Spanish, or French, or any other European language is required for working with software and developing
- An advantage for candidates with proficiency in German, Spanish, or French, or any other European language is required working with solutions tailored for German, Spanish or French and other European language audiences and users
- Experience with working with large sites (hundreds of thousands or millions of pages)
What we offer:
- Extended health insurance
- Flexible benefits (extra holidays or paid GYM)
- Growth & development opportunities
- Employee Purchase Program
- Mental health support program
- Fruits (and ice cream during summer), and refreshments in the office
- Family-friendly workplace
- Celebrations of employee's important life moments
- Team buildings and corporate events
Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.
Find out more about work and life at Trodo!
Stay connected with us on our official platforms:
- Love Trodo (Life at Trodo): Facebook | Instagram | LinkedIn | TikTok
- Trodo Official Accounts: Facebook | Instagram | TikTok
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What We Do
At Trodo, we recognized a gap in the online marketplace back in 2013 - while it was easy to buy almost anything on the internet, car parts and spares were still elusive. From our very first day, our mission was to provide a user-friendly online service that prioritized the customer experience above all else. Not only did we achieve that goal, but we also revolutionized the e-commerce landscape for car parts and spares, paving the way for other businesses to follow suit. Today, we continue to be at the forefront of the industry by setting the standard for excellence. Our webshop isn't just a faceless system - we're real people who are passionate about technology and motion, and we're here to assist every step of the way. Our expertise in the field is matched only by our enthusiasm for learning and growing. We're dedicated to helping people gain a better understanding of their vehicles and empowering them to take a more hands-on approach to transportation. Whether we're breaking down myths or providing facts, we're committed to providing the guidance and support our customers need to get the most out of their vehicles.
