SEO Specialist

The SEO Specialist will be instrumental in enhancing Weave & TrueLark’s online presence by executing comprehensive SEO strategies that align with business objectives. This role involves conducting keyword research, optimizing website content, performing technical audits, and analyzing performance metrics to drive organic growth. The specialist will collaborate with cross-functional teams to integrate SEO best practices into broader marketing initiatives while staying updated on industry trends.

• This position will be hybrid in Lehi, UT (open to US Remote)

• Reports to: SEO Manager

• Conduct comprehensive keyword research to identify opportunities that align with Weave’s business objectives and content strategy.

• Optimize on-page and off-page SEO, including meta tags, headers, copy, and URL structures, to drive improved search rankings.

• Collaborate with content creators and subject matter experts (SMEs) to develop and optimize high-quality content that aligns with SEO best practices and resonates with B2B software audiences.

• Perform regular technical SEO audits to ensure Weave and TrueLark’s websites meets search engine standards, including speed optimization, site crawlability, and indexability.

• Monitor and analyze SEO performance metrics, using insights to refine strategies and drive continuous improvement.

• Stay up to date with the latest SEO trends, algorithm changes, and industry best practices.

• Support the Marketing team in maximizing campaigns for additional organic success by identifying opportunities to integrate SEO strategies into broader marketing initiatives.

• Assist in creating and maintaining SEO-related reporting dashboards.

• Assist in the fulfillment of search optimization for other search algorithms (YouTube, Pinterest)

• Minimum of 1 year of experience in an SEO or related role.

• Strong ability in keyword research and data analysis.

• Proven expertise in content marketing and optimization strategies.

• Basic understanding of technical SEO for B2B software websites, including schema markup and structured data, hreflang implementation, and robots.txt.

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

• Familiarity with marketing analytics tools (e.g., Google Analytics 4, Google Search Console, Ahrefs, Salesforce).

• Experience with branded writing and content creation to create engaging, customer-focused content.

• Working knowledge of HTML and CSS.

• Experience in content management systems (CMS) such as WordPress, including page creation, optimization, and content updates.

• An analytical mindset with the ability to interpret and act on performance data.

• Strong communication skills, both written and verbal, to explain SEO strategies to stakeholders.

• Passionate about staying ahead in the evolving SEO landscape and delivering measurable results.

• Considerate of the end user (audience, prospect, or customer) and prioritizes adding value by crafting strategies and content that address their needs and improve their experience.

• Business-minded individual who can use SEO to support every step of a customer journey; from becoming aware of Weave and TrueLark, to sales onboarding, and continued customer support and advocacy.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.