SEO Specialist

What you would be expected to do

• SEO strategy: Own the SEO roadmap and keyword strategy for each market, prioritisedby commercial value, as well as increasing accurate search findings by monitoring flagging fake brand listings.
• Content planning: Plan the website content calendar(s), then create and publish search-optimised articles and landing pages. Maintain and refresh existing content so it keeps ranking.
• Translating technical content for online audiences: Work with the Digital Comms and Product teams to develop technical content that is creative, informative and engaging to Sun King’s online audiences.
• Ongoing website improvements: Using data, make suggestions for improving websitefunctionality and work with web developers to execute changes.
• Technical SEO: Run regular site audits and monitor sites continuously. Proactively fixissues that arise.
• Backlinks and building domain authority: Spearhead backlink-building activity, engaging media, partners and other relevant organisations and platforms.
• AI search: Grow Sun King's visibility in AI-generated search results.
• Campaigns: Build SEO into relevant Marketing campaigns, assisting other offline and online activations and other activities.
• Reporting: Direct reporting on web traffic and on the performance of SEO and our websites, using Google evaluation, Google Search Console and SEMrush (or similar tools).
  Track rankings, traffic and conversions, and report monthly to stakeholders with clear
  recommendations.
• Cross-team insight: Give insights with the wider Marketing and Sales teams, and use their data to find new keyword and content opportunities.
• External agencies: Manage freelance writers, agencies or the external consultant if extra capacity is needed.

You might be a strong candidate if you have

• 6+ years of hands-on SEO experience, ideally across several African markets or websites, including spearheading SEO end to end.
• A proven record of growing organic traffic and conversions, with examples you can give.
•  Strong technical SEO skills: site audits, indexation, structured data and Core Web Vitals.
•  Experience planning, creating and publishing content, and explaining technical products simply and creatively. Excellent written English.
•  Experience building backlinks through digital PR, media engagement and partnerships.
•  Very good with reporting on web and SEO performance using Google evaluations (GA4) and Google Search Console.
• Comfortable working with a CMS such as WordPress, and with Web Development teams on technical fixes.
• Experience in, or knowledge of, the solar energy sector across Africa.
•  Expertise with SEMrush and Google Evaluations (a big advantage), or similar tools such as Ahrefs.
• Experience in e-commerce, consumer products or financing, and with multi-country websites.
•  French language skills an added advantage but not a must.
• Experience optimising for AI search and generative search results.

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.