- Follow and help maintain SEO content guidelines and standards for English-language content
- Ensure content follows SEO best practices across:
- Search intent and topical relevance
- Keyword targeting and semantic relevance
- Internal linking
- E-E-A-T
- On-page SEO
- Content structure and FAQs
- Metadata
- Entity optimization
- AI-search visibility
- Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content
- Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards
- Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability
- Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases
- Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues
- Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms
- Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement
- Identify content performance trends and translate insights into actionable optimization opportunities
- Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data
- Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement
Requirements
- 2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO
- Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO
- Strong analytical and problem-solving skills
- Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms
- Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses
Skills Required
- 2+ years of experience in SEO content, digital content, or editorial roles
- Strong experience with English-language SEO
- Understanding of AI-assisted content workflows and emerging AI search experiences, including AEO and GEO
- Strong analytical and problem-solving skills
- Experience using Google Search Console, GA4, Ahrefs, Semrush, or similar SEO and analytics platforms
- Experience in the real estate industry, particularly with real estate platforms, property marketplaces, developers, or related businesses
What We Do
An end to end platform providing a seamless experience for prospective buyers, sellers & investors in the real estate space. We are a tech-based information & services hub with multiple arms that tackle every step of our clients journey from searching for a home, to buying, selling, consulting and/or investing in properties on a fully immersive digitized platform. Using machine learning and tailored algorithms that foresee & learn customer demands properties are recommended that better suit their needs. The ease of online navigation, the ability to compare different properties and filter according to personal interests allows customers malleability and short search times. Our Nawy Now service allows customers to move in and pay later with reasonable payment plans. This program tackles the adversity of finding ready to move homes by providing a wide array of competitively priced properties with up to 10 year installment plans.
