The Role
Manage SEO performance across multiple brands and websites in Dubai and India. Responsibilities include technical audits, keyword research, on-page optimization, content planning, link building, analytics, reporting, and collaboration with developers and marketing teams. The role focuses on improving organic visibility, traffic, conversions, and lead quality through measurable SEO strategies.
Summary Generated by Built In
Job Description: SEO Specialist
Department: Marketing
Reporting to: Marketing Manager
Employment Type: Full-time
Role Overview
Regent Group is seeking a highly skilled and hands-on SEO Specialist to manage
organic search performance across multiple Regent Group brands in Dubai and India.
Reporting to the Marketing Manager, the SEO Specialist will be responsible for
developing and executing SEO activity across technical SEO, on-page optimisation,
keyword research, content planning, link building and performance reporting.
This is a delivery-focused role. The successful candidate must be able to identify SEO
opportunities, implement improvements, work closely with the web developer and
content team, and take ownership of measurable organic growth. The individual must
be analytical, detail-oriented and comfortable managing several websites and priorities
simultaneously.
Key Responsibilities
SEO Strategy and Execution
• Develop and implement SEO plans aligned with the objectives of each brands.
• Conduct keyword research, search-intent analysis, competitor analysis and
content-gap assessments.
• Build keyword strategies for programmes, services, locations, campaigns and
priority audience segments.
• Translate SEO recommendations into clear actions, deadlines and measurable
targets.
• Manage SEO activity across multiple websites, brands and geographical
markets.
• Stay informed about search-engine updates and adapt strategies accordingly.
Technical SEO
• Conduct regular technical SEO audits using tools such as Semrush, Screaming
Frog, Google Search Console and PageSpeed Insights.
• Identify and help resolve issues relating to crawling, indexing, redirects,
canonicals, XML sitemaps, robots.txt, structured data and duplicate content.
• Work closely with the web developer to implement technical recommendations.
• Monitor website speed, Core Web Vitals, mobile usability and overall site
performance.
• Review website migrations, redesigns and new-page launches to protect organic
visibility.
• Test implemented changes and ensure technical issues are fully resolved.
On-Page SEO
• Optimise page titles, meta descriptions, headings, URLs, internal links, image
attributes and on-page content.
• Create detailed SEO briefs for new website pages, landing pages and blog
content.
• Review existing content and identify opportunities to improve rankings,
engagement and conversions.
• Ensure pages are optimised for relevant keywords without compromising
readability or brand quality.
• Develop and maintain effective internal-linking structures across websites.
• Support local and international SEO requirements where relevant.
Content and Collaboration
• Work closely with the Marketing Manager to develop SEO-led content strategies.
• Collaborate with content, social media, design and web development colleagues
to deliver SEO projects.
• Identify content topics based on search demand, audience questions,
competitor performance and business priorities.
• Review and optimise content before publication.
• Ensure content is accurate, useful, original and aligned with the search intent of
the target audience.
• Monitor content performance and recommend updates, consolidation or
removal where required.
Off-Page SEO and Authority Building
• Identify relevant link-building, digital PR and partnership opportunities.
• Monitor website authority and backlink profiles.
• Identify and report potentially harmful or irrelevant backlinks.
• Work with internal teams to develop authoritative and link-worthy content.
• Track competitor backlink activity and identify realistic opportunities for Regent
Group brands.
Analytics and Reporting
• Monitor organic traffic, rankings, impressions, clicks, engagement, conversions
and lead quality.
• Use GA4, Google Search Console, Semrush and other tools to evaluate SEO
performance.
• Produce regular reports for the Marketing Manager, clearly explaining results,
challenges and recommended actions.
• Track SEO performance through to leads and conversions wherever possible.
• Maintain accurate reporting dashboards for multiple brands and websites.
• Use performance data to continuously improve SEO activity.
Required Experience and Skills
• At least 2–4 years of hands-on SEO experience, preferably across multiple
websites or brands.
• Strong knowledge of technical, on-page, off-page and content SEO.
• Proven experience improving organic visibility, traffic and conversions.
• Proficiency in Google Search Console, GA4, Semrush, Screaming Frog and
keyword-research tools.
• Good working knowledge of WordPress and website content-management
systems.
• Understanding of HTML, CSS and website-development principles relevant to
SEO.
• Experience working directly with web developers to resolve technical issues.
• Strong keyword research, content briefing and competitor-analysis skills.
• Understanding of international and local SEO would be advantageous.
• Strong analytical, organisational and problem-solving skills.
• Excellent attention to detail and ability to manage multiple priorities.
Department: Marketing
Reporting to: Marketing Manager
Employment Type: Full-time
Role Overview
Regent Group is seeking a highly skilled and hands-on SEO Specialist to manage
organic search performance across multiple Regent Group brands in Dubai and India.
Reporting to the Marketing Manager, the SEO Specialist will be responsible for
developing and executing SEO activity across technical SEO, on-page optimisation,
keyword research, content planning, link building and performance reporting.
This is a delivery-focused role. The successful candidate must be able to identify SEO
opportunities, implement improvements, work closely with the web developer and
content team, and take ownership of measurable organic growth. The individual must
be analytical, detail-oriented and comfortable managing several websites and priorities
simultaneously.
Key Responsibilities
SEO Strategy and Execution
• Develop and implement SEO plans aligned with the objectives of each brands.
• Conduct keyword research, search-intent analysis, competitor analysis and
content-gap assessments.
• Build keyword strategies for programmes, services, locations, campaigns and
priority audience segments.
• Translate SEO recommendations into clear actions, deadlines and measurable
targets.
• Manage SEO activity across multiple websites, brands and geographical
markets.
• Stay informed about search-engine updates and adapt strategies accordingly.
Technical SEO
• Conduct regular technical SEO audits using tools such as Semrush, Screaming
Frog, Google Search Console and PageSpeed Insights.
• Identify and help resolve issues relating to crawling, indexing, redirects,
canonicals, XML sitemaps, robots.txt, structured data and duplicate content.
• Work closely with the web developer to implement technical recommendations.
• Monitor website speed, Core Web Vitals, mobile usability and overall site
performance.
• Review website migrations, redesigns and new-page launches to protect organic
visibility.
• Test implemented changes and ensure technical issues are fully resolved.
On-Page SEO
• Optimise page titles, meta descriptions, headings, URLs, internal links, image
attributes and on-page content.
• Create detailed SEO briefs for new website pages, landing pages and blog
content.
• Review existing content and identify opportunities to improve rankings,
engagement and conversions.
• Ensure pages are optimised for relevant keywords without compromising
readability or brand quality.
• Develop and maintain effective internal-linking structures across websites.
• Support local and international SEO requirements where relevant.
Content and Collaboration
• Work closely with the Marketing Manager to develop SEO-led content strategies.
• Collaborate with content, social media, design and web development colleagues
to deliver SEO projects.
• Identify content topics based on search demand, audience questions,
competitor performance and business priorities.
• Review and optimise content before publication.
• Ensure content is accurate, useful, original and aligned with the search intent of
the target audience.
• Monitor content performance and recommend updates, consolidation or
removal where required.
Off-Page SEO and Authority Building
• Identify relevant link-building, digital PR and partnership opportunities.
• Monitor website authority and backlink profiles.
• Identify and report potentially harmful or irrelevant backlinks.
• Work with internal teams to develop authoritative and link-worthy content.
• Track competitor backlink activity and identify realistic opportunities for Regent
Group brands.
Analytics and Reporting
• Monitor organic traffic, rankings, impressions, clicks, engagement, conversions
and lead quality.
• Use GA4, Google Search Console, Semrush and other tools to evaluate SEO
performance.
• Produce regular reports for the Marketing Manager, clearly explaining results,
challenges and recommended actions.
• Track SEO performance through to leads and conversions wherever possible.
• Maintain accurate reporting dashboards for multiple brands and websites.
• Use performance data to continuously improve SEO activity.
Required Experience and Skills
• At least 2–4 years of hands-on SEO experience, preferably across multiple
websites or brands.
• Strong knowledge of technical, on-page, off-page and content SEO.
• Proven experience improving organic visibility, traffic and conversions.
• Proficiency in Google Search Console, GA4, Semrush, Screaming Frog and
keyword-research tools.
• Good working knowledge of WordPress and website content-management
systems.
• Understanding of HTML, CSS and website-development principles relevant to
SEO.
• Experience working directly with web developers to resolve technical issues.
• Strong keyword research, content briefing and competitor-analysis skills.
• Understanding of international and local SEO would be advantageous.
• Strong analytical, organisational and problem-solving skills.
• Excellent attention to detail and ability to manage multiple priorities.
Skills Required
- At least 2–4 years of hands-on SEO experience
- Strong knowledge of technical, on-page, off-page, and content SEO
- Proven experience improving organic visibility, traffic, and conversions
- Proficiency in Google Search Console, GA4, Semrush, Screaming Frog, and keyword-research tools
- Working knowledge of WordPress and website content-management systems
- Understanding of HTML, CSS, and website-development principles relevant to SEO
- Experience working directly with web developers to resolve technical issues
- Strong keyword research, content briefing, and competitor-analysis skills
- Understanding of international and local SEO
- Strong analytical, organizational, and problem-solving skills
- Excellent attention to detail and ability to manage multiple priorities
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The Company
What We Do
Regent College London is an educational institution offering career-focused undergraduate and postgraduate degrees, including HNC, HND, Foundation Year, Bachelor's, and Master's programs in Business, Law, Engineering, Computing, and Health.
