SEO/SEM Manager

Help Home Service Businesses Grow Using a Proven System — No Reinventing the Wheel
Sales Engine is a fast-growing marketing and fractional CMO company serving home service businesses across the U.S. and Canada. We help companies in the trades build a true marketing operating system — and we’re looking for a Google Ads & SEO Manager who wants to execute a refined, battle-tested playbook and become a top-tier operator.
If you’re early to mid-career, love structured systems, and want to level up fast inside a small, high-performance team… this is the role.
Why You’ll Love Working Here

• $70k starting salary with a fast track to $80–$85k
• 80% medical premiums covered + 100% dental & vision
• 3 weeks PTO + paid sick leave
• Remote role with training, coaching, and certifications
• Clear processes, strong culture, and direct access to leadership
• Real impact: your work helps family-owned businesses grow
• We love to learn and we'll invest in your learning and growth

Who This Role Is Perfect For
You’re a hands-on SEO/PPC strategist who thrives in structure. You enjoy running a proven system at a high level rather than rebuilding strategy from scratch. You want to sharpen your craft, take ownership, and grow quickly in a supportive, accountable environment.
This Role is Ideal If You:

• Have 3–7 years of experience and want to accelerate your skills
• Love consistency, clarity, and executing with excellence
• Want to become dangerously good at SEO, AEO and PPC
• Communicate clearly and enjoy explaining insights
• Appreciate defined processes that reduce chaos and increase performance

What You’ll Do
You’ll use our proven playbooks to:
Google Ads

• Build, manage, and optimize search campaigns
• Monitor budgets, pacing, CPL, and conversion quality
• Conduct keyword research, clustering, and competitive analysis

SEO

• Execute on-page, local, and content-driven strategies
• Optimize content using our “They Ask, You Answer” approach
• Track rankings, conversions, and overall performance metrics
• Collaboration
• Meet with internal teams and occasionally client
• Communicate insights clearly and proactively
• Become a power user of our digital marketing operating system

What This Role Is NOT

• Not a rebuild-the-department position
• Not a chaotic, trial-and-error environment
• Not a role where you reinvent PPC or SEO strategy — the system is defined and proven; your value is in executing it at a high level

Requirements

• 5+ years Google Ads experience (home services is a plus)
• 3–5+ years SEO experience (local + content focused)
• Strong communicator with analytical thinking
• Disciplined, U.S.-based, and comfortable in a structured environment
• Bonus skills: Google Analytics, LocalFalcon, BrightLocal, SEMRush, GoHighLevel, TAYA and AI-assisted content tools

About Sales Engine
We help home service businesses build predictable, repeatable revenue through a structured marketing and sales framework. Our model is like a fractional CMO combined with Done-For-You marketing.  We’re a small team with big traction, a strong culture, and a mission to transform how contractors grow.
Ready to Apply?
If you're a strong PPC + SEO practitioner who wants to master your craft, grow quickly, and thrive inside a proven operating system, we’d love to hear from you.