Role Overview:
The SEO Manager will lead the planning and execution of search strategies that strengthen brand discoverability, organic growth, and digital authority. Operating across audits, category assessments, strategy development, and ongoing optimizations, the role ensures SEO is integrated into Greenpark’s broader digital ecosystem — working hand-in-hand with content, social, creative, and data teams.
Key Responsibilities
SEO Strategy & Leadership
- Define and own SEO strategies across audits, revamps, category assessments, and monthly optimization efforts.
- Translate Category Assessment findings into actionable SEO roadmaps, prioritizing keyword clusters and opportunity spaces.
- Develop strategies that cover technical SEO, content optimization, backlinking, and omnichannel discoverability.
- Ensure SEO strategies are tightly integrated with editorial and social to deliver a unified digital-first approach.
Execution & Optimization
- Oversee implementation of SEO audits, technical fixes, and Core Web Vitals improvements.
- Lead keyword research, clustering, and integration into content strategy.
- Manage backlinking and domain authority building initiatives.
- Ensure readiness for emerging search environments (AI search, social search).
Performance & Growth
- Monitor, report, and optimize SEO KPIs across multiple projects.
- Partner with Data Analysts to validate forecasts, measure ROI, and refine SEO roadmaps.
- Proactively adapt to algorithm updates and shifts in search behavior.
Cross-Functional Integration
- Collaborate with Editorial to embed SEO insights into content pillars and production.
- Work with Social teams to align keyword insights with amplification strategies.
- Serve as a client-facing lead for SEO discussions, ensuring insights and recommendations are clearly communicated.
Skills & Qualifications
- 5+ years of experience in SEO, with proven leadership across technical and content SEO.
- Advanced knowledge of technical audits, site migrations, backlinking, and content SEO.
- Understanding of omnichannel search, including TikTok, YouTube, Instagram, and AI-driven search.
- Excellent project management and communication skills for stakeholder alignment.
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
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