About the job
The Content & SEO Lead is the strategic voice of the company, responsible for dominating both traditional search engines and modern AI-discovery platforms. Success looks like a high-authority content engine that produces 8+ high-impact pieces per month, consistently ranking in "Position Zero" and AI-generated snippets. You will blend analytical SEO expertise with creative storytelling to ensure our brand is the definitive answer to our customers' most pressing questions. Your role is vital for driving top-of-funnel awareness and establishing the company as a credible thought leader.
Key Responsibilities
Executes a comprehensive SEO and GEO (Generative Engine Optimization) strategy to increase organic visibility.
Produces 8+ high-quality content pieces per month, utilizing AI tools to draft and human insight to refine.
Manages the master content and social media calendar to ensure consistent publishing across all channels.
Conducts regular keyword research and gap analysis to identify new traffic opportunities.
Tracks and reports on keyword rankings, organic traffic growth, and content-driven conversions.
Optimizes existing website copy and blog posts to maintain relevance and competitive ranking.
Requirements
Required Skills & Qualifications:
5–7 years of experience in content marketing and technical SEO.
Proficiency with SEO tools such as SEMRush, Ahrefs, and Google Search Console.
Experience using LLMs (ChatGPT, Claude, Jasper) to accelerate content production without sacrificing quality.
Strong portfolio of published B2B content that demonstrates high EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).
Preferred / Good-to-Have
Experience in social media community management.
Basic understanding of HTML for on-page SEO tweaks.
Familiarity with PR and backlink acquisition strategies.
Skills Required
- 5-7 years of experience in content marketing and technical SEO
- Proficiency with SEMrush, Ahrefs, and Google Search Console
- Experience using LLMs such as ChatGPT, Claude, or Jasper for content production
- Strong portfolio of published B2B content demonstrating high EEAT
- Experience in social media community management
- Basic understanding of HTML for on-page SEO tweaks
- Familiarity with PR and backlink acquisition strategies
What We Do
MaxVal Group, Inc. is an intellectual-property services and software company founded in 2004. It began as an IP services provider and developed technology-enabled internal applications that were later productized for clients. Today, MaxVal offers products and services supporting the full intellectual-property lifecycle, serving more than 650 clients with a workforce of over 730 IP and technology professionals focused on efficiency, innovation, and customer success.
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