SEO Manager (m/f/d) - Innsbruck

Reposted 17 Days Ago
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Innsbruck, Innsbruck-Stadt, Tirol, AUT
In-Office
Mid level
AdTech • Digital Media • Marketing Tech
The Role
Manage SEO, GEO, and AI Search Optimization projects for hotel clients, leading strategy, execution, and reporting. Perform keyword research, technical and content optimization, monitor KPIs, and develop AI-driven search and GEO strategies. Coordinate with developers, creatives, and agencies while testing new tools and driving continuous improvement.
Summary Generated by Built In

Your Tasks

  • Project Management & Client Ownership: You independently manage SEO, GEO, and AI Search Optimization projects and serve as the main point of contact for our clients as well as the internal lead for ongoing projects.
  • SEO, GEO & Content Strategies: You develop data-driven SEO and GEO strategies for renowned hotels in the 3-star to 5-star superior segment, with a focus on organic visibility across traditional search engines and AI-powered search systems.
  • Operational Execution & Optimization: You independently oversee SEO initiatives, ranging from keyword research and technical optimization to content and site structure recommendations.
  • Analysis & Performance Monitoring: You analyze relevant KPIs, identify optimization opportunities, and derive data-driven recommendations to improve rankings, visibility, and organic traffic.
  • AI-Powered Search Optimization & GEO: You actively stay on top of developments in AI Search, Generative Engine Optimization (GEO), and Large Language Models, and develop strategies to ensure our clients remain visible in AI-driven search results.
  • Reporting & Client Communication: You prepare and present results in a clear and compelling manner, confidently communicating insights in both internal and external meetings.
  • Innovation & Trend Awareness: You identify emerging digital trends early and test innovative approaches, tools, and AI-driven workflows for our SEO and GEO projects.
  • Teamwork & Cross-Functional Collaboration: You work closely with developers, creative teams, web agencies, and our hotel clients.
  • Co-Creation & Continuous Development: You proactively contribute new ideas and help shape the future of our SEO, GEO, and AI Search services—from smart tools and AI solutions to innovative products and processes.

Your Profile

  • Education: You hold a degree or vocational qualification in Business Administration, Media, or a related field. Alternatively, you have gained experience in the hospitality industry, for example through a dual-study program or professional training.
  • Project Management Experience: You have at least 2–3 years of experience in project management, are familiar with the processes of digital marketing projects, and ideally can demonstrate measurable success from previous SEO initiatives.
  • SEO Expertise: You possess solid expertise in SEO, particularly in on-page and off-page optimization, technical SEO, as well as content and user experience (UX) optimization.
  • AI & GEO Mindset: You are passionate about AI tools, AI-powered search, and emerging technologies. You bring your own use cases and actively engage with topics such as Generative Engine Optimization (GEO), Search Experience, and Large Language Models (LLMs).
  • Analytical Thinking: You have a data-driven mindset, strong analytical skills, and enjoy translating insights and metrics into actionable optimization measures.
  • Communication Skills: You enjoy collaborating with clients and colleagues and communicate confidently in both German and English.
  • Passion for the Industry: You are enthusiastic about the hospitality and tourism sector and can easily relate to our clients, their challenges, and their projects.
  • Hands-On Mentality: You enjoy taking initiative, thinking proactively, and actively contributing to projects and team success.
Your contact person

Lena Bollwein, Talent Acquisition Manager

About us

This awaits you with us:

  • Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
  • An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you
  • The opportunity to work with various AI tools and develop new ideas and solutions together with us
  • A clear home office arrangement (tailored to the role)
  • Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work
  • Your own training budget and internal development opportunities
  • A Travel Industry Card with numerous hotel and other travel benefits
  •  A subsidy of € 46.55 for the Klimaticket Tirol
  • Direct access to a platform with mental health offers to sustainably increase well-being and resilience
  • Exciting team events and joint "night flights"In addition, a structured and personalized onboarding process, regular feedback meetings

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity. 
 
For your application, we only need your informative CV and, if applicable, references. A cover letter is not required.

Skills Required

  • Degree or vocational qualification in Business Administration, Media, or related field (or equivalent hospitality experience)
  • At least 2-3 years of project management experience in digital marketing
  • Solid expertise in SEO: on-page, off-page, technical SEO, content and UX optimization
  • Experience with AI-powered search, GEO, Generative Engine Optimization, or LLM-driven search strategies
  • Data-driven mindset with strong analytical skills and KPI-based optimization experience
  • Confident communication in German and English, including client presentations
  • Demonstrable measurable success from previous SEO initiatives (portfolio or case studies)
  • Enthusiasm for the hospitality and tourism sector
  • Hands-on mentality and proactive contribution to projects and team
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The Company
HQ: Munich, Bayern
96 Employees
Year Founded: 2012

What We Do

Online Birds is a digital marketing company for hotels and hotelbrands based in Lisbon, Berlin and Munich and currently operates for clients in 12 countries. With a team of highly qualified specialists Online Birds helps increasing direct bookings while at the same time reducing costs such as booking fees etc. massively. The focus lies on: • Maximization of direct bookings • Cost reduction • Acquisition of new guests • Guest loyalty Data protection: https://www.online-birds.com/en/data-protection/ Contact to data protection officer: [email protected].

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