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GOBankingRates.com is a leading destination for personal finance news and information.
Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.
We are a multi-media content platform covering all aspects of your personal finance journey. Our curated editorial content, videos and podcasts utilize expert insight to teach readers the six key principles of financial literacy: how to earn, save, invest, spend, borrow and protect money. We strive to give readers the confidence they need to feel empowered about making smart financial decisions today, tomorrow and into the future
GOBankingRates is looking for our first SEO Manager fully dedicated to our recently relaunched credit card review website, CardCritics.com, to help us further increase our visibility and authority in the credit card world.
In this role, you’ll get to drive our SEO strategy and empower consumers with the insights they need to make smart financial choices. Your skills will be key in connecting users with the best credit card options and taking our CardCritics brand to the next level. You’ll report to our Senior SEO Manager, and you’ll own our CardCritics SEO roadmap from start to finish, working closely with our editorial, product, and technical teams to create and execute data-driven strategies that grow our organic traffic. You’ll have the chance to shape the content we publish, making sure it aligns with SEO best practices and resonates with our audience. Plus, your insights will directly impact how we engage with consumers, giving you the exciting opportunity to see your strategies turn into real results.
As a part of the GOBankingRates team, your contributions will be recognized in a dynamic and supportive environment that values growth and development. We’re committed to helping you succeed and offer opportunities for career advancement as you achieve company goals and demonstrate your impact. This is your chance to make a real impact in the personal finance space while being part of a team that’s dedicated to helping consumers navigate credit card options in a smarter way.
The salary range for this role is $135,000 to $145,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
WHAT YOU’LL TACKLE
- Drive significant organic traffic growth by owning and executing a comprehensive SEO content roadmap that aligns with business goals and consistently meets measurable targets.
- Enhance site visibility and rankings through collaboration with editorial, product, and technical teams, ensuring both content and product features are optimized for SEO.
- Improve performance metrics by analyzing SEO data, identifying opportunities, and recommending actionable strategies to increase rankings, engagement, and conversions.
HOW YOU’LL MAKE AN IMPACT
- Lead the SEO Content Strategy and Roadmap Initiatives for CardCritics.com: Take full ownership of developing, refining, and executing a comprehensive SEO content strategy that aligns with business goals. Build and maintain a detailed content roadmap for the site, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
- Collaborate with Editorial Teams to Implement SEO Roadmap Initiatives: Work closely with editors and writers on our editorial team to oversee the successful execution of SEO content strategies. Provide clear guidance on SEO best practices, keyword usage, and content structure to ensure that all published content aligns with SEO goals and enhances user engagement.
- Project Management and Task Delegation: Assist in managing and prioritizing the SEO roadmap by breaking down projects into actionable tasks, ensuring clear deadlines and deliverables are communicated. Monitor progress and reallocate resources as needed to meet goals efficiently.
- Collaborate with Product Teams to Shape the Product-Led SEO Roadmap: Work in partnership with product development teams to influence and shape SEO strategies that are built into the product roadmap. Identify opportunities where product features can boost organic search performance and advise on SEO-friendly enhancements to grow organic traffic through product innovations.
- Work with Technical SEO (TSEO) Teams to Ensure SEO Compliance: Partner with TSEO specialists to ensure that websites meet current SEO best practices, including site speed, mobile usability, structured data, and technical optimization. Identify new opportunities for enhancing site performance, fixing technical issues, and improving organic rankings.
- Contribute to Goal Setting (OKRs) and Monitor SEO Performance: Assist in setting SEO-related Objectives and Key Results (OKRs) to ensure that strategic initiatives are aligned with broader business goals. Monitor the progress of these initiatives and adjust tactics as needed to meet or exceed set objectives.
- Analyze SEO Performance Metrics and Drive Action: Regularly review key SEO performance metrics such as organic traffic, rankings, and engagement. Use these insights to identify trends, issues, and areas for improvement. Proactively recommend actionable strategies for the SEO team to implement, driving continued growth and optimization.
- Report SEO Performance to Business Leadership and Identify Opportunities: Communicate SEO performance results and insights to senior business leaders, providing clear updates on progress toward goals, upcoming challenges, and key opportunities to expand organic traffic growth. Develop presentations and reports that explain SEO strategies in business terms.
- Conduct Keyword Research and Competitive Analysis: Lead efforts in keyword research to identify new content opportunities, trends, and competitive gaps. Analyze competitor strategies to uncover potential areas for improvement or new initiatives to enhance our SEO efforts.
- Perform On-Page Optimization Audits: Conduct in-depth on-page SEO audits to ensure content and technical elements such as meta descriptions, headers, internal linking, and schema markup are optimized for search engines. Provide actionable recommendations to improve content quality, keyword targeting, and user experience.
WHAT YOU’LL NEED
- At least 2 years of recent experience driving traffic growth with data-based SEO strategies and roadmaps for sites that offer information to help consumers make informed decisions about credit cards.
- At least 5 years of paid professional work experience including 4 years in SEO roles.
- Strong skills in search engine algorithms and updates, content and technical SEO, analyzing performance data to make recommendations, and presenting to senior audiences.
Benefits
- 100% Remote
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
What We Do
GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.
GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.
We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.
Our in-house Editorial and Design Teams create original content, articles, and tools daily for GOBankingRates.com and custom content for the brands that we work with.
Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, to save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.
Our Culture
The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate and driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz
Join Our Team
With an agile, diverse and highly skilled team, ConsumerTrack is confident about taking on toug
