The Role
Own Apty’s AI-first SEO strategy across Google and AI search platforms. Lead keyword and intent mapping, content structure, technical and on-page optimization, internal linking, entity-based SEO, and structured data. Partner with content and engineering teams to improve discoverability, rankings, AI citations, conversions, and organic pipeline contribution. Measure success through business impact rather than traffic or content volume.
Summary Generated by Built In
SEO Manager (AI-first growth)
About Apty
Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.
We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.
Role overview
Weʼre looking for an SEO Manager (4—7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.
This is not a traditional SEO role.
You will own:
· Search strategy across Google + AI platforms (GEO / AI search)
· Keyword + intent strategy
· Content structure and optimization
· Organic pipeline contribution
You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.
What youʼll own
1. AI-first SEO strategy (core focus)
· Build and execute an AI-first search strategy (GEO + LLM optimization)
· Optimize Apty for:
· AI search engines (ChatGPT, Perplexity, Gemini)
· Featured snippets / zero-click results
· Entity-based search and semantic relevance
· Ensure Apty content is discoverable, extractable, and quotable by AI systems
2. Keyword & search intent ownership
· Own end-to-end keyword strategy:
· High-intent keywords
· Problem-led keywords
· Map keywords to:
· Buyer stages
· Core personas
· Move beyond volume → focus on pipeline-driving intent
3. Content strategy & structure
· Work with content team to:
· Define content briefs, outlines, and narrative structure
· Ensure every page is:
· Search-optimized
· AI-readable
· Outcome-led (not feature-led)
· Enforce:
· Clear information hierarchy
· Internal linking strategy
· Topic clusters and authority building
4. Technical & on-page SEO
· Own on-page optimization:
· Metadata, schema, headings, internal links
· Partner with engineering for:
· Site performance
· Indexing, crawlability
· Structured data for AI/search engines
5. Performance & growth
· Track and improve:
· Pipeline contribution from SEO
· Run experiments across:
· Content formats
· AI visibility
· Conversion optimization
How we work
· We lead with outcomes, not activity
· We donʼt create content for volume — we create content that:
· ranks,
· gets picked up by AI,
· and drives pipeline
· You will not be measured on:
· blog count
· vanity traffic
· You will be measured on:
· business impact
What success looks like
· Organic becomes a a predictable pipeline channel
· Apty appears in AI-generated answers for key category queries
· High-intent keywords consistently rank in top positions
· Content is cited, not just indexed
Requirements
What weʼre looking for
Experience
· 4—7 years in SEO for B2B SaaS
· Proven track record of:
· Driving pipeline (not just traffic)
· Ranking high-intent keywords
AI-first mindset (Critical)
You understand that SEO is changing.
You have experience with:
· AI search / LLM optimization (or strong exposure)
· Entity-based SEO and semantic search
· Writing for machines + humans
You think in terms of:
· “Will ChatGPT cite this?”
· “Will this show up in AI answers?”
· “Is this structured for extraction?”
Core skills
· Keyword research & intent mapping
· Content strategy and structuring
· On-page and technical SEO
· Analytics (GA4, Search Console, SEO tools)
Nice to have
· Experience in:
· SaaS categories like DAP, ERP, CRM, HR tech
· Understanding of:
· Product-led growth
· B2B buyer journeys
Skills Required
- 4–7 years of SEO experience in B2B SaaS
- Proven track record driving pipeline from SEO, not just traffic
- Proven ability to rank high-intent keywords
- Experience with AI search or LLM optimization, or strong exposure to these areas
- Understanding of entity-based SEO and semantic search
- Ability to structure content for both machines and humans
- Keyword research and search-intent mapping skills
- Content strategy and content structuring skills
- On-page and technical SEO skills
- Analytics experience with GA4, Search Console, and SEO tools
- Experience with SaaS categories such as DAP, ERP, CRM, or HR tech
- Understanding of product-led growth
- Understanding of B2B buyer journeys
Am I A Good Fit?
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The Company
What We Do
Apty is an AI-powered digital adoption platform that helps enterprises improve execution across their software ecosystems, including custom applications. It embeds guidance, validation, and automation into tools such as Salesforce, Workday, Oracle, and ServiceNow, helping employees complete processes accurately and efficiently. Apty also provides adoption analytics, workflow monitoring, contextual support, and insights that connect software usage with compliance, productivity, and measurable business outcomes.
