Key Responsibilities
- Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, LinkedIn Ads, and other paid channels to drive high-quality traffic and conversions
- Perform ongoing PPC campaign analysis, bid adjustments, A/B testing, and budget optimization to maximize return on ad spend (ROAS)
- Partner with the demand generation team to align SEO and PPC efforts with overall growth marketing initiatives.
- Develop and execute a comprehensive SEO strategy, including technical SEO, on-page and off-page optimization, and content marketing
- Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
- Collaborate with content and product marketing teams to create high-performing, SEO-driven content
- Optimize website structure, metadata, internal linking, and performance to enhance organic traffic
- Monitor and analyze search rankings, website performance, and user behavior using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs
- Drive conversion rate optimization (CRO) through A/B testing, user behavior insights, and website improvements.
- Develop and implement link-building strategies to improve domain authority
- Stay ahead of industry trends, algorithm updates, and best practices in SEO, PPC, and growth marketing
- Report on key SEO, PPC, and organic growth metrics, providing insights and recommendations for continuous improvement
What You Have
- 3-5+ years of experience in SEO, PPC, and growth marketing, preferably in B2B SaaS, ecommerce, or AI technology sectors
- Strong knowledge of SEO best practices, Google ranking factors, and search algorithms
- Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and paid media platforms
- Proven experience in PPC campaign creation, bid strategy, and performance optimization
- Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools
- Ability to analyze data, generate insights, and develop actionable recommendations
- Strong understanding of content marketing, link-building, and technical SEO
- Experience with CRO, A/B testing, and growth experiments is a plus
- Excellent communication skills and ability to collaborate cross-functionally
- Passion for AI, ecommerce, and retail technology
Who You Are
- Tenacious
- Creative
- Curious
- Articulate
- Respectful
- Coachable
- Great listener
- Passionate
- Authentic
- Enthusiastic
- Results Oriented
- Familiar with start up life
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What We Do
GroupBy's cloud-native SaaS technology powers the world's most relevant and highly converting eCommerce websites. Our composable commerce-based Product Discovery Platform powered by Google Cloud Discovery AI, provides industry-leading features for data enrichment, search, recommendations, navigation, personalization, merchandising and search analytics. GroupBy’s next-generation search and recommendations platform creates seamless eCommerce experiences optimized for your business outcomes, including revenue, margin, and profit. We excel with complex, large-scale B2B configurations and in dynamic, high-volume B2C scenarios. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices in Austin, Texas

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