The Role
Leads the SEO function for automotive dealership clients, owning strategy, reporting, quality, process improvement, and team performance. Manages SEO specialists, training, workload allocation, audits, keyword research, content optimization, link building, local SEO, and client reporting. Collaborates with client success, project management, product, technology, and analytics teams to improve delivery and outcomes. Ensures SLA compliance, standardized processes, accurate data analysis, and continuous adaptation to search algorithm changes.
Summary Generated by Built In
This is a remote position.
REMOTE / WORK FROM HOME POSITION
Before applying, please note:
The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.
Applicants must be independent freelancers, not represented by another agency, and currently based in Latin America or Asia.
WHO ARE WE? FOUNTAIN FORWARD
We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.
We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.
Job Overview / Purpose Statement
Lead and own Fountain Forward's SEO function to increase automotive dealership client visibility, rankings, and conversions through organic search. Own SEO strategy, training, reporting, and quality of delivery across the SEO team. Shift focus from hands-on execution to leadership, coaching, process oversight, and performance accountability.
Responsibilities & Duties:
Strategic Leadership
Own the continuous improvement and evolution of the SEO service offering, identifying opportunities to improve strategy, processes, tools, and client outcomes.
Define and oversee the implementation of SEO strategies, including keyword research, content optimization, link building, and outreach initiatives, ensuring alignment with client goals and business objectives.
Stay ahead of industry trends and search engine algorithm updates.
Own SEO performance reporting and communicate department results, opportunities, risks, and strategic recommendations to Client Success Managers and leadership.
Team Management
Recruit, train, and mentor SEO Specialists and Senior SEO Specialists.
Conduct regular training sessions covering department SOPs, documentation, and process changes; ensure the team understands expectations and receives coaching when needed.
Delegate execution tasks while focusing on leadership, coaching, and process oversight.
Serve as the final escalation point for complex or high-priority SEO issues.
Manage team capacity, workload allocation, and resource planning to ensure SEO deliverables are completed efficiently and meet client expectations.
Process Ownership
Establish and oversee GMB management, optimization standards, and monthly/weekly posting processes across the portfolio, ensuring consistent execution and quality of SEO deliverables.
Ensure keyword research, audit, and reporting processes are standardized and consistently executed.
Drive the creation and delivery of performance reports and SEO analyses within SLA timelines.
Approve new templates, tools, and process improvements in collaboration with the Tech & Innovation team.
Maintain updated process documentation (SOPs, training materials, Looms, Lucidcharts).
Evaluate SEO tools, platforms, and resources to improve efficiency, reporting accuracy, and service capabilities.
Quality & Compliance
Monitor SEO performance through weekly metrics, audits, and QC frameworks.
Ensure accuracy of data analysis, keyword rankings, and SEO reporting.
Track SLA compliance for reporting, onboarding, and client deliverables.
Ensure all activities align with company quality standards and client expectations.
Cross-Departmental Collaboration
Partner with Client Success Managers (CSMs) to align SEO insights with dealership and client goals.
Work closely with Project Managers to support onboarding and custom requests.
Collaborate with Product, Technology, Analytics, and other departments to improve SEO tools, reporting capabilities, automation, and service delivery.
Contribute SEO insights to broader company strategy via the Strategy Council.
Requirements
Required Skills & Qualifications
- 5+ years of SEO experience, including team leadership or management.
- Deep understanding of search engine algorithms and ranking methods.
- Clear knowledge of SEO industry programs: Google Analytics, Local Viking, Google Search Console, SEMrush/Ahrefs.
- Practical understanding of keyword research and data-mining tools.
- Ability to complete and review competitive audits / WIT Test Reviews.
- Comfortable analyzing high volumes of data consistently.
- Proficient in WordPress and SEO plugins; basic HTML.
- Advanced expertise with analytics tools (Google Analytics and related platforms).
- Practical familiarity with Web 20 Ranker for link building and SEO strategy.
- Strong organizational, time management, and analytical skills.
- High verbal and written communication skills; excellent writing and editing in English.
- Desire to learn, grow, and maintain a collaborative team attitude.
Preferred Experience & Competencies
- Automotive or roofing industry marketing experience (preferred).
- Demonstrated experience training/mentoring specialists in SEO.
- Process mindset, with a track record of building SOPs and scalable workflows.
- Strong cross-department collaboration skills (Sales, Creative, Analytics).
- Continuous-improvement focus — staying current on search trends, algorithm updates, and emerging tools.
OUR HIRING PROCESS
1. Application Review
2. Initial Interview
3. Skills Assessment
4. Final Interview
Benefits Benefits
How We Work
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
The Perks!
Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
Paid Referral Program: Earn rewards for referring great talent to join our team!
Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.
Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
Paid Referral Program: Earn rewards for referring great talent to join our team!
Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.
Skills Required
- 5+ years of SEO experience, including team leadership or management
- Deep understanding of search engine algorithms and ranking methods
- Knowledge of Google Analytics, Local Viking, Google Search Console, and SEMrush or Ahrefs
- Practical understanding of keyword research and data-mining tools
- Ability to complete and review competitive audits and WIT Test Reviews
- Ability to analyze high volumes of data consistently
- Proficiency in WordPress and SEO plugins
- Basic HTML knowledge
- Advanced expertise with analytics tools
- Familiarity with Web 20 Ranker for link building and SEO strategy
- Strong organizational, time management, and analytical skills
- Strong verbal and written communication skills, including excellent English writing and editing
- Independent freelancer status and current residence in Latin America or Asia
- Automotive or roofing industry marketing experience
- Experience training and mentoring SEO specialists
- Experience building SOPs and scalable workflows
- Strong cross-department collaboration skills
- Continuous-improvement focus and familiarity with search trends, algorithm updates, and emerging tools
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The Company
What We Do
Internet Marketing Agency
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