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Where construction companies connect with a global construction workforce.
The Role
About Faber
Faber is a construction technology company that uses an app-based platform to directly connect job seekers to employers. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.
About the Role
Reporting directly to the Chief Executive Officer, you will have the opportunity to lead online marketing campaigns to enhance Faber's brand presence. You will be responsible for Google and Meta Ads campaigns, creating content for our website and social media, and generally helping drive more traffic to our platforms. You will be relied on to boost our brand awareness, and to develop a marketing strategy aligned with our company growth goals.
Responsibilities
• Manage Google Ad campaigns, create bidding strategies, and implement SEO strategies to boost brand content
• Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app
• Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts
• Create and maintain a content calendar for social media posts, tailoring content for each platform's audience
• Engage with social media audiences through direct messages, comments, and posts
• Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media
• Analyze social media trends relevant to the local construction industry and produce content that aligns with trends
• Implement SEO best practices to our online presence to improve search rankings
Skills and Requirements
• Experience in digital marketing and social media account management with a growing company
• Experience using Google Ads/AdWords, creating bidding strategies, and creating SEO keywords
• Understanding of Vancouver's construction industry
• Proficiency on digital marketing content creation tools (ie. Canva)
• Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)
• Experience leading social media campaigns and generating high amounts of views and engagement
• Ability to collaborate and flexibility in approach to working with a team
• Proficiency in photography and videography (bonus points for owning your own equipment)
• Desire to continue developing as a digital marketing specialist
Final Thoughts
We believe in diversity of thought and experience. In keeping with this belief, we do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.
While we welcome all applications, we will only respond directly to those who are short-listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey.
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The Company
What We Do
Faber plays a disruptive role in the construction-labour industry, by seamlessly connecting construction firms to the specific and varied skilled labour resources they demand. The online marketplace that Faber provides allows for contractors or construction companies to sign up and connect to a large database of skilled labour resources in their local city. Additionally, the platform allows contractors the flexibility to add or remove workers based on project demands.
