About SA - Our People
Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work of your life, you may as well do it with people you like.
At SA, we’ve always been passionate about our employees. Since 2021, we’re also employee owned with participation in an Employee Stock Option Plan (ESOP). Employee ownership ensures SA remains independent and allows our talented team members to share in the company’s success. With each year of employment, SAers build equity in the company, becoming fully vested after six years.
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic team and help every person reach their personal peak.
About SA – The Company
When you join SA, you join a strategic team (yes, it’s in our name!) who is also wired for action. Authenticity is our focus, and every day we help our clients propel their potential. If you’re ready for a fast-paced environment that challenges you, supports you, and rewards you, then look no further. Our clients rely on us and we rely on each other to go the extra mile, to hold ourselves accountable because we’re better together and we know we can always find the better way.
We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results.
Join us as we transform your career!
Strategic America recognized as Best-in-Class Employer by Gallagher
About the Role
The SEO Coordinator supports Strategic America’s search engine optimization efforts by assisting with the execution, maintenance, and quality assurance of SEO programs for clients. The SEO Coordinator is detail-oriented, organized, and comfortable working from established processes and checklists. This person will assist with keyword research, on-page optimization, content entry and uploads, reporting, and basic SEO audits under the guidance of senior team members. While not a lead or strategic role, the SEO Coordinator plays a critical part in ensuring SEO recommendations are implemented accurately and consistently across client accounts.
This role is primarily internal-facing and collaborates closely with SEO Analysts, content strategists, developers, and account teams. The SEO Coordinator may also have limited client interaction, including responding to client emails or assisting with SEO-related troubleshooting as directed. The SEO Coordinator must be comfortable working in a fast-paced, collaborative agency environment
As an SEO Coordinator, you will...
- Supports SEO Analysts and Managers with the execution of SEO initiatives for client accounts.
- Implements on-page SEO updates including page titles, meta descriptions, headings, internal linking, and image alt text.
- Performs content entry, uploads, formatting, and updates of SEO-optimized content within client CMS platforms, ensuring accuracy and adherence to SEO best practices.
- Conducts basic SEO quality assurance checks using established checklists.
- Supports keyword research by pulling keyword data, organizing lists, and mapping keywords to pages.
- Assists with local SEO initiatives, including Google Business Profile updates, basic troubleshooting, and listing accuracy.
- Assists with setup and monitoring of recurring SEO reports and dashboards from tools such as Google Analytics and Google Search Console.
- Monitors SEO tools for errors, warnings, or performance changes and escalates findings to senior team members.
- Assists with identifying broken links, redirect issues, and other basic technical issues.
- Coordinates SEO-related tasks with content, development, and account teams as directed.
- May assist with responding to client inquiries related to SEO implementation or local listings under the guidance of senior team members.
- Actively learns SEO best practices, tools, and trends.
- Other duties as assigned.
- Bachelor’s degree in marketing, communications, digital media, or a related field preferred
- 0–2 years of experience in digital marketing, SEO, content, or a related role
- Internship or coursework experience in SEO or digital marketing a plus
- Familiarity with content management systems (WordPress experience a plus)
Position Requirements
- Foundational understanding of SEO concepts and best practices.
- Familiarity with Google Analytics and Google Search Console (hands-on experience preferred).
- Strong attention to detail and ability to follow established processes.
- Strong written and verbal communication skills.
- Collaborative mindset and willingness to learn from senior team members.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Self-motivated with a desire to grow within the SEO discipline.
Our Commitment to Inclusivity and Diversity
We are proud to be one of only 25 agencies nationwide, and the first in the Midwest, to earn the 4A’s Workplace Enlightenment Certification®, and we couldn’t have done it without our associates, who participated in digital learning sessions on race, ethnicity, gender, sexuality, age, disabilities, and faith. At SA, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome.
Don’t meet every single requirement for this role? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Because we are fully committed to our culture of diversity and inclusion, one that reflects the clients we serve and communities we work in, if you’re excited about this role but your qualifications don’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Salary Grade (internal use only) - 4
The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Salary Minimum: $46,710 Salary Maximum: $72,401. Other components of our Total Rewards package are our discretionary bonus plan and employee stock ownership plan, health, dental, and vision insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, volunteer time off and paid time off.
Top Skills
What We Do
Founded in 1980, Strategic America is a full-service, integrated Des Moines advertising agency specializing in public relations, digital, traditional, direct response and creative solutions. Our talented team manages a diverse client mixture of leading national brands and local SMBs. Our mission is to "Finding A Better Way, Always" with every program we support. Whether your business is a franchise/dealer network or corporate managed, SA has a wealth of experience to ensure your advertising and PR programs generate the results you expect.
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