The SEO Coordinator will be responsible for supporting the execution of SEO strategies to improve organic search visibility and drive traffic to company websites. This role will involve conducting keyword research, optimizing website content, building backlinks, analyzing website performance data, and staying up-to-date with the latest SEO trends and best practices. The SEO Coordinator will work closely with the marketing team to ensure SEO efforts align with overall marketing goals.
Key Responsibilities:
- Conduct keyword research to identify relevant and high-volume search terms.
- Optimize website content, including page titles, meta descriptions, header tags, and body copy, to improve search engine rankings.
- Build high-quality backlinks from reputable websites to increase domain authority and improve search visibility.
- Analyze website traffic and performance data using tools like Google Analytics and Search Console to identify areas for improvement.
- Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead of the curve.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with the marketing team to ensure SEO efforts are integrated with other marketing activities.
- Provide regular reports on SEO performance and progress.
- Assist with the implementation of technical SEO recommendations, such as site speed optimization and schema markup.
- Research and recommend new SEO tools and technologies.
Required Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Required Experience:
- Minimum of 1 year of experience in SEO.
- Proven track record of increasing website traffic through organic search optimization.
- Experience with keyword research and analysis.
- Experience with on-page and off-page optimization techniques.
- Experience with Google Analytics and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, and Moz.
Required Skills and Abilities:
- Strong understanding of SEO best practices.
- Ability to develop and implement SEO strategies.
- Ability to analyze data and identify trends.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Ability to adapt to changing priorities and deadlines.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Minimum of 1 year of experience in SEO
- Proven track record of increasing website traffic through organic search optimization
- Experience with keyword research and analysis
- Experience with on-page and off-page optimization techniques
- Experience with Google Analytics
- Experience with Google Search Console
- Experience with SEO tools such as SEMrush, Ahrefs, and Moz
- Strong understanding of SEO best practices
- Ability to develop and implement SEO strategies
- Ability to analyze data and identify trends
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Strong organizational and time management skills
- Ability to adapt to changing priorities and deadlines
What We Do
Strong Automotive is a full-service, national marketing and advertising agency that focuses exclusively on the automotive industry. Based in Birmingham, Alabama, the agency specializes in driving traffic to dealerships through a comprehensive suite of services, including digital marketing, direct mail, email campaigns, video production, and graphic design. A family-owned company, it helps dealerships increase visibility and sales through strategic and consistent multi-channel messaging.
