The Role
Own and execute end-to-end SEO and ASO strategies for a fintech platform. Responsibilities include technical SEO, content and keyword strategy, link building, performance optimization, technical audits, structured data, app listing optimization, analytics reporting, competitive research, and cross-functional collaboration with content, design, product, and engineering teams.
Summary Generated by Built In
Role Summary:
Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.
We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem.
In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions.
As a part of the growth team at Raise, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search channels. You will also manage all SEO campaigns in order to maximize ROI.
If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply.
Expected Responsibilities:
- Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
- Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
- Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
- Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
- Implement structured data, schema markup, and internal linking strategies.
- Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store.
- Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console.
- Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
- Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
- Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams.
What We’re Looking For:
- 2+ years of hands-on experience in SEO, preferably in a product or fintech company.
- Strong grasp of technical SEO fundamentals and performance metrics.
- Working knowledge of HTML, CSS, JS, and frameworks like React or Angular.
- Familiarity with CMS platforms such as WordPress, Ghost, or others.
- Practical knowledge of ASO strategies and tools.
- Excellent analytical skills with a proactive mindset toward growth.
- Ability to work independently, take initiative, and drive outcomes.
- Experience or interest in the stock market, investing, or trading is a strong plus.
- Having worked in a fintech, stockbroking, or financial product environment.
- Ability to collaborate with product and engineering teams in agile environments.
We are a start-up organization focused on fast growth with quality products; hence, the ability to work in a fast-paced environment goes without saying!
Our People & Culture:
People and culture are the most important aspects of our business.
We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits:
• Be super obsessed about ensuring customer satisfaction.
(We are here because of our customers, and will be here only if we serve our customers)
• We have a single opportunity to serve.
(Our customers will give us one opportunity to serve - we can’t let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.)
• Respect your work, your team, your co-workers and our customers.
(The only way to get respect is to give it first)
• Speed is all that matters. Ship right and ship faster.
(You either help the team move ahead fast, or you slow it down. We prefer the first.)
• Humility & politeness over arrogance & over-confidence.
(If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)
• Quality over quantity.
(It is fine if you pick up a few things to do, but do them exceedingly well.)
• Make your hands dirty irrespective of who you are.
(Our CEO responds to customers every day. Our CTO codes every day. This is us.)
• Talent and Competency over Credentials.
• Entrepreneurial, ownership driven and disciplined.
(We trust you to help us gain and retain the trust of our customers and our stakeholders)
• Less words, more action.
(Believe in something? show it by doing things. Not just by talking about it)
• Flat hierarchy with open culture & conversations.
(You are among all of us, and we all are with you)
• Passionate about the business you are a part of.
(Do it because you are passionate about it, not because it’s your job.)
• Raise is an equal opportunity employer.
(We celebrate diversity and inclusion.
Why Join Raise?
We’ve been recognised as a Great Place to Work for three consecutive years, reflecting the culture we’ve built and the way we work together. At Raise, you’ll experience a flat hierarchy, open conversations, high ownership and a strong bias for action. We value people who bring passion, humility and curiosity to their work, and who care deeply about building great products and creating meaningful customer impact.
We believe in growth with ownership, speed with thoughtfulness and ambition with humility. We celebrate wins, learn from challenges and give people the ownership and responsibility to build and make an impact. If you enjoy building from the ground up, working with passionate people, and being part of a high-growth fintech ecosystem, Raise offers an environment where you can do meaningful work and grow with the business.
About Raise Financial Services
Raise Financial Services is building technology-led financial products and infrastructure for India’s financially aware and digitally savvy consumers.
Our ecosystem spans multiple aspects of financial services, with Dhan as our flagship investment and trading platform. Alongside Dhan, we are building and scaling businesses across the financial ecosystem, including Millions, Upsurge, Filter Coffee, Stratzy, Pluto Insurance, Fuzz and several other emerging products and platforms.
Our ambition is to build a trusted ecosystem of financial products and experiences that make investing, trading, wealth creation and other financial services simpler, smarter and more accessible
Our philosophy is simple:
- Build great products.
- Deliver awesome experiences.
- Provide exceptional customer service.
Location: Goregaon West, Mumbai
Explore More:
- Connect with us: www.raiseholding.co
- Learn more about our Investing & Trading Platform – www.dhan.co
- Follow our Instagram page #LifeatRaise for a glimpse into our people and latest culture happenings.
Apply for the Role:
If you are excited about building and scaling one of India's most ambitious consumer fintech ecosystems, we would love to hear from you.
Send your resume to: [email protected]
Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.
Skills Required
- 2+ years of hands-on SEO experience
- Experience preferably in a product or fintech company
- Strong understanding of technical SEO fundamentals and performance metrics
- Working knowledge of HTML, CSS, JavaScript, and React or Angular
- Familiarity with CMS platforms such as WordPress or Ghost
- Practical knowledge of app store optimization strategies and tools
- Excellent analytical skills and a proactive growth mindset
- Ability to work independently, take initiative, and drive outcomes
- Experience or interest in stock markets, investing, or trading
- Experience working in fintech, stockbroking, or financial products
- Ability to collaborate with product and engineering teams in agile environments
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The Company
What We Do
Dhan is a technology-led online stock trading and investing platform built for India's super traders and long-term investors. Operated by Raise Securities Private Limited under parent company Raise Financial Services, it is a SEBI-registered stock broker and CDSL depository participant offering trading in stocks, equities, indices, F&O, ETFs, and mutual funds, plus US stocks. Its proprietary DEXT trading engine executes the majority of orders in milliseconds, delivering advanced tools, seamless charting, and super-fast execution in one powerful ecosystem.
