The Role
Own and execute end-to-end SEO and ASO strategies for a fintech platform. Responsibilities include technical SEO, content and keyword strategy, link building, performance optimization, technical audits, structured data, app listing optimization, analytics reporting, competitive research, and cross-functional collaboration with content, design, product, and engineering teams.
Summary Generated by Built In
Role Summary:
Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform – Dhan (www.dhan.co) in November 2021.
As a part of the growth team at Raise, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search channels. You will also manage all SEO campaigns in order to maximize ROI.
If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply.
Expected Responsibilities:
- Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization.
- Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals.
- Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics.
- Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking.
- Implement structured data, schema markup, and internal linking strategies.
- Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store.
- Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console.
- Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis.
- Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends.
- Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams.
What We’re Looking For:
- 2+ years of hands-on experience in SEO, preferably in a product or fintech company.
- Strong grasp of technical SEO fundamentals and performance metrics.
- Working knowledge of HTML, CSS, JS, and frameworks like React or Angular.
- Familiarity with CMS platforms such as WordPress, Ghost, or others.
- Practical knowledge of ASO strategies and tools.
- Excellent analytical skills with a proactive mindset toward growth.
- Ability to work independently, take initiative, and drive outcomes.
- Experience or interest in the stock market, investing, or trading is a strong plus.
- Having worked in a fintech, stockbroking, or financial product environment.
- Ability to collaborate with product and engineering teams in agile environments.
Location: Goregaon West, Mumbai (Preference will be given to candidates residing in Mumbai’s Western suburbs).
Why Join Raise?
We’re a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you’ll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.
Our Values & Culture
We look for people who:
- Are obsessed with customer satisfaction.
- Respect their work, teammates, and users.
- Value speed, humility, and thoughtful action.
- Prefer quality over quantity.
- Are hands-on regardless of role or title.
- Embrace ownership, discipline, and an entrepreneurial spirit.
- Believe in less talk, more execution.
- Are passionate about the work they do.
Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.
About Raise Financial Services
We are building technology led financial products and infrastructure for India’s top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.
Explore more:
Company Website: www.raiseholding.co
Investment Platform: www.dhan.co
Join us on our journey to build Raise!
Skills Required
- 2+ years of hands-on SEO experience
- Experience preferably in a product or fintech company
- Strong understanding of technical SEO fundamentals and performance metrics
- Working knowledge of HTML, CSS, JavaScript, and React or Angular
- Familiarity with CMS platforms such as WordPress or Ghost
- Practical knowledge of app store optimization strategies and tools
- Excellent analytical skills and a proactive growth mindset
- Ability to work independently, take initiative, and drive outcomes
- Experience or interest in stock markets, investing, or trading
- Experience working in fintech, stockbroking, or financial products
- Ability to collaborate with product and engineering teams in agile environments
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The Company
What We Do
Dhan is a technology-led online stock trading and investing platform built for India's super traders and long-term investors. Operated by Raise Securities Private Limited under parent company Raise Financial Services, it is a SEBI-registered stock broker and CDSL depository participant offering trading in stocks, equities, indices, F&O, ETFs, and mutual funds, plus US stocks. Its proprietary DEXT trading engine executes the majority of orders in milliseconds, delivering advanced tools, seamless charting, and super-fast execution in one powerful ecosystem.
