The Role
Create high-quality, human-written SEO content about e-bikes, producing consistent long-form articles (guides, comparisons, lifestyle) that match search intent, educate readers, and drive conversions. Collaborate with the SEO and marketing team to set priorities, align structure and messaging, and continuously improve content performance. No AI-generated articles; authentic bike expertise and engaging storytelling required.
Summary Generated by Built In
Upway is looking for an SEO E-Bike Content Creator to help build the most trusted destination for people researching e-Bikes.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
This role is focused on high-quality, human-written content. No AI generated articles. We want real expertise, real voice, and content that people actually want to read.
You will work closely with our marketing and SEO team to create content that ranks, educates, and converts.
Key Responsibilities
Content Creation
- Write high-quality, human-first SEO content (no AI-generated articles)
- Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces)
- Develop strong angles and storylines that match real search intent
- Ensure every piece is clear, structured, and conversion-driven
Editorial Collaboration
- Work closely with the SEO and marketing team to:
- Define content priorities
- Align on structure and messaging
- Continuously improve performance
Skills, Knowledge and Expertise
Passionate about Bikes (must)
- Genuine bike enthusiast
- Curious about different brands, models, and use cases
- Excited about e-Bike culture, commuting, and urban mobility
Strong Writer
- Clear, structured, and engaging writing style
- Able to explain lifestyle topics in a simple, practical way
- Strong sense of storytelling within an SEO and GEO framework
- High attention to detail and editorial quality
Authentic
- Not corporate or generic
- Writes with personality
Benefits
-
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- Passionate about bikes and e-bike culture (must)
- Produce a consistent volume of long-form SEO articles (buying guides, comparisons, lifestyle)
- Write high-quality, human-first content; no AI-generated articles
- Strong writing skills: clear, structured, engaging, with storytelling ability
- Experience creating SEO-driven content and aligning with SEO strategy
- High attention to editorial quality and detail
- Authentic voice and personality; non-corporate tone
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
