Title: SEO Content Specialist
- Location: Remote
- Job Type: Full Time, Marketing
- Experience Level: Mid-Level
Job Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
- Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
- Conduct thorough keyword research and competitor analysis to identify content opportunities.
- Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
- Collaborate with the marketing team to align content with overall marketing goals and initiatives.
- Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
- Developing pillar pages
- Preparing content briefs
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Topic clustering
- Regularly auditing and refreshing site pages
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
- Develop content to include keywords or phrases in order to increase traffic to website.
- Conduct outreach for the purposes of developing link building strategies
- Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
- Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
- Proven experience in creating SEO-driven content with a portfolio of published articles.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Strong research skills and attention to detail.
- Ability to analyze data and derive actionable insights for content strategy.
- Excellent writing and editing skills, with a knack for storytelling.
Top Skills
What We Do
Ready for the future of accounting? Botkeeper provides automated bookkeeping support to Accounting firms by using a powerful combination of machine learning, artificial intelligence, and skilled accountants. Our clients receive 24/7 accounting and support as well as incredible insight into their clients' financials with interactive dashboards and unlimited reporting. Botkeeper was designed to scale with a firm, providing automated accounting support for every vertical, no matter how specified. So how does it work? Our automated bookkeeping software combines various data sources while applying rules, processes, and calculations to give you the most insightful custom reporting and dashboards, while also eliminating costly and error-prone manual accounting. Our skilled Senior Accounting team oversees the automation and focuses on complex accounting, data integrity, and interpretation. We’ll be hard at work extracting data from receipts, processing payroll, paying bills, sending invoices, reconciling accounts, and generating beautiful reports—so you have more time for what matters most to your firm and your clients. Even better? Botkeeper can work hand-in-hand with your current team, or our technology can step in to take on the tedious tasks so your bookkeeper and accountants can upskill and focus on driving more value for your firm! For CFOs, CPAs or other Accounting Professionals, Botkeeper can help you offload the day-to-day blocking and tackling of bookkeeping (data entry, reconciliations, classifications), allowing accountants to focus on higher-level client advisory services. We're working around the clock, offering best-in-class support.
