The Role
Produces and publishes high-volume, bottom-of-funnel SEO content, including comparison, alternative, service, and landing pages. Responsibilities include keyword research, writing, editing, CMS publishing, internal linking, CTA optimization, performance monitoring, and content updates. The specialist works independently, analyzes rankings, traffic, and conversions, collaborates with marketing and product teams, and recommends improvements to organic acquisition strategy.
Summary Generated by Built In
About the Role
We are seeking an execution-oriented SEO Content Specialist who excels in crafting high-performing, bottom-of-funnel content. This role is crucial for driving organic traffic and conversions through expertly written and optimized pages. If you have a proven track record of publishing substantial volumes of commercial pages that rank well and convert effectively, we want to hear from you!
The ideal candidate will have experience producing a variety of SEO-specific content, including product comparisons, competitor alternatives, industry-specific services, and high-intent landing pages. Your ability to work independently and efficiently will be key to your success in this role, as you will be responsible for every aspect of content production, from keyword research to publishing and monitoring results.
Responsibilities
- Produce and publish 8–20+ SEO pages monthly using efficient systems and templates.
- Conduct comprehensive keyword research to inform content strategy and execution.
- Write and edit SEO content focused on high-intent topics and bottom-of-funnel pages.
- Utilize a CMS to publish content, ensuring optimal internal linking and CTAs are included.
- Monitor keyword rankings, organic traffic, and conversions for published content.
- Rewrite and optimize existing pages based on performance data and SEO best practices.
- Work independently without the need for constant oversight from editors or designers.
- Collaborate with marketing and product teams to align content with business goals.
- Stay updated on SEO trends and algorithm changes to continuously improve content strategy.
- Provide insights and recommendations for improving overall organic acquisition strategies.
Requirements
- Proven experience publishing large volumes of SEO content with measurable results.
- Strong portfolio showcasing live URLs, target keywords, and analytics demonstrating traffic and conversions.
- Experience in creating bottom-of-funnel content, including comparison and alternative pages.
- Ability to independently conduct keyword research and content optimization.
- Familiarity with CMS platforms for content publishing.
- Experience working in B2B SaaS, AI, healthcare, dental, or medical software sectors.
- Comfortable shipping content without reliance on an editor or designer.
- Strong writing and editing skills, with attention to detail and accuracy.
- Ability to analyze performance metrics and adjust content strategies accordingly.
- Passion for SEO and a results-driven mindset.
Nice to Have
- Experience with AI-assisted content creation tools.
- Familiarity with analytics tools for tracking performance (e.g., Google Analytics, SEMrush).
- Knowledge of the latest SEO trends and best practices.
- Experience in a startup environment.
- Understanding of user experience (UX) and conversion rate optimization (CRO).
Benefits
- Opportunity to work remotely with a flexible setup.
- Collaborative and dynamic work environment focused on innovation.
- Professional development opportunities to enhance your skills.
- Access to resources for continuous learning and improvement.
- Be part of a passionate team driving impactful results.
- Competitive compensation package with performance bonuses.
We are committed to creating a diverse and inclusive workplace where everyone feels valued and empowered. We encourage applicants from all backgrounds to apply and join our dynamic team!
Skills Required
- Proven experience publishing large volumes of SEO content with measurable results.
- Portfolio showing live URLs, target keywords, and analytics demonstrating traffic and conversions.
- Experience creating bottom-of-funnel comparison and alternative pages.
- Ability to independently conduct keyword research and content optimization.
- Familiarity with CMS platforms for content publishing.
- Experience in B2B SaaS, AI, healthcare, dental, or medical software sectors.
- Ability to ship content independently without relying on an editor or designer.
- Strong writing and editing skills with attention to detail and accuracy.
- Ability to analyze performance metrics and adjust content strategies.
- Passion for SEO and a results-driven mindset.
- Experience with AI-assisted content creation tools.
- Familiarity with analytics tools such as Google Analytics and SEMrush.
- Knowledge of current SEO trends and best practices.
- Experience in a startup environment.
- Understanding of user experience and conversion rate optimization.
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
