SEO Content & Copy Writer
Location: Hybrid – Based in Hong Kong
About MoneySmart
MoneySmart is Southeast Asia’s leading financial marketplace, helping consumers make confident financial decisions through transparent comparisons of credit cards, loans, insurance, and more.
Founded in 2009, we’ve served millions of users across Singapore and Hong Kong. With over a decade of trust and scale, we're on a mission to become the most trusted and impactful financial platform in the region.
Our Hong Kong team is lean, strategic and driven by real impact. We believe marketing isn’t just about reach—it’s about helping people make decisions they actually feel good about.
See the platform
Mission
Your mission is to craft performance-driven, SEO-optimized content that helps drive MoneySmart Hong Kong’s organic growth and campaign effectiveness.
You’ll work across organic content, paid ad copy, and landing page optimization to make sure our voice is not only on-brand but also discoverable, clickable, and converting.
This role sits at the intersection of SEO, copywriting, and emerging AI trends in search and content generation. You’ll contribute directly to growing our traffic, visibility, and application volume across product verticals.
You’ll report to the Organic Marketing Manager and work closely with content, performance, and product teams.
Responsibilities
- Create high-performing and search-optimized copy for landing pages, meta descriptions, social media, CTAs, and paid ad campaigns
- Assist with uploading content and images for the website.
- Drive on-page SEO improvements including keyword optimization, internal linking, headers, and schema
- Conduct keyword research, clustering, and SERP analysis using both traditional and AI-powered tools
- Integrate AI tools (e.g., ChatGPT, SurferSEO, Jasper) to streamline content creation and SEO execution
- Plan and execute SEO content strategy—researching, writing, uploading, and optimizing content across categories
- Monitor and analyze SEO performance metrics (e.g., traffic, conversion, SoV) and present actionable insights to the wider team
- Stay on top of Google algorithm updates, search trends, and the evolving role of AI in SEO
- Collaborate with product, design, and marketing teams to ensure messaging consistency across channels
- Assist/support in testing new SEO tactics to grow traffic, improve rankings, and increase user acquisition
Skills Required
SEO & Copywriting
- Proven experience writing content that ranks and converts—whether for landing pages, comparison tables, or ad creatives
- Familiar with SEO fundamentals: title tags, metadata, alt text, internal linking, and keyword placement
- Strong research and rewriting skills—able to simplify complex financial topics for a wide audience
AI + Search Trends Awareness
- Passionate about how AI is reshaping SEO and content workflows
- Experience using AI tools to enhance keyword strategy, SERP modeling, or first drafts
- Familiar with Google SGE, AI Overviews, and voice search optimization
Analytical & Collaborative
- Proficient in tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, GA4
- Ability to present insights in a clear, actionable way
- Strong team player who enjoys working across disciplines—content, acquisition, product
Requirements
- 2–3 years of experience in SEO, copywriting or content marketing roles
- Strong fluency in Traditional Chinese and English (written and verbal)
- Native-level copywriting skills in Cantonese is a must
- Knowledge of the Hong Kong digital and financial landscape
- Ability to write with wit, clarity, and purpose—especially across digital channels
- Experience working in a content-heavy environment (e.g., fintech, marketplace, media) is a plus
- Familiarity with HTML/CSS or CMS platforms (e.g. WordPress) is a bonus
What Would Success Look Like for You
- You create SEO-optimized copy that ranks on Google and converts users on-site
- Your headlines and CTAs are consistently A/B tested and outperform industry benchmarks
- You streamline content production using AI tools while maintaining high editorial quality
- You become the go-to person for smart, sharp, search-optimized copy across the business
Cultural Values
- Be a Positive Team Player
- Take Ownership
- Bias for Action
- Take Charge of Your Professional Development
- Be Customer Centric
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What We Do
MoneySmart Group is South East Asia's leading personal finance portal helping consumers compare loans, insurance, and credit cards. You have life goals to meet and want to get ahead. It could be about choosing the right credit card for your needs, selecting the right mortgage plan for your first home or managing a savings plan for successful retirement. You have tons of decisions to make, but time, money and energy are limited resources. On top of that, there are so many banks out there trying to sell you their products. How then do you make sense of the flood and complexity of information without feeling like you’re getting screwed over? At MoneySmart, we’ve made it our mission to simplify your personal finance decisions. As everyday consumers ourselves, we understand your expectations, hopes and concerns and we've built MoneySmart.sg in Singapore and DuitPintar.com in Indonesia as the go-to, all-in-one portals for personal finance. We work together with you to help make your life goals happen. So whether you’re budgeting your first pay check, crossing out something from the ultimate travel bucket list, saving for that dream wedding, becoming a new homeowner or planning for retirement, you can be assured of making a smart choice – all for free in one place. From everyday decisions like choosing the best credit card to big decisions like buying a home, we show you what’s out there, recommend what’s best for you and help you to apply. Be informed and inspired about how to best earn, spend and grow your money to achieve your goals in life. MoneySmart Group is HIRING and we're looking for talented people like you! https://www.moneysmart.com/
