The Role
Support the digital content strategy team in SEO efforts by researching, editing articles, optimizing content, tracking performance metrics, and collaborating across channels.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
Join e.l.f. Cosmetics as an SEO/AEO/GEO to support our digital content strategy team. This role offers hands-on experience in search optimization, content development, and cross-functional collaboration across our digital marketing channels. The ideal candidate will help enhance our online visibility through strategic content optimization while gaining valuable experience in the evolving landscape of search and AI-driven content.
Responsibilities
- Article Briefing: Research and create comprehensive article briefs based on provided topics, identifying optimized headlines, key talking points, and search-relevant phrases to address user search intent and behavior.
- Article Editing: Review and enhance copywriter-produced content by implementing strategic product links, internal cross-references, sourcing appropriate images, and creating descriptive alt text. Refine copy to align with SEO objectives and performance goals.
- Content Localization: Develop localized versions of articles for UK, EU, and CA markets, ensuring appropriate product SKUs and pricing information are accurately reflected in separate documents.
- Content Refreshment: Update existing article content to incorporate new product launches, seasonal trends, and evolving brand priorities, maintaining relevance and optimization standards.
- Collaborate with the social media team by reviewing the social calendar alongside product launches and strategic priorities (P1, P2, P3) to select 4-5 SEO articles for monthly Instagram Stories promotion.
- Prepare and document article assets in tracking spreadsheets, source and optimize images from Canto, and deliver finalized materials to the social media team.
- Identify opportunities to leverage SEO article content for Instagram Broadcast Channel engagement through interactive features like polls & discussion prompts.
- Support cross-functional alignment between email marketing and SEO priorities.
- Identify and recommend SEO articles for inclusion in email communications.
- Maintain and populate the SEO section of the email content calendar with relevant articles.
- Go To Market (GTM) Support
- Assist with content planning for upcoming product launches and campaigns, including SEO articles and FAQs.
- Product Innovation Briefs and SEO Insights
- Conduct keyword research to support strategic planning and content development for upcoming product launches.
- Help maintain SEO elements on PDP, PLP and Article pages within various platforms, including SEO meta data, internal linking, etc.
- Tracking article performance metrics (Clicks, Impressions, Citations etc.)
SEO Article Support
SEO & Social Media Support
SEO & Email Support
SEO Platform Support
Reporting
Qualifications
- Understanding of SEO (Search Engine Optimization), GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO (AI Optimization).
- Awareness of the evolving landscape of AI and digital content.
- Knowledge of importance of Large Language Models (LLMs).
- Knowledge of SERP (Search Engine Results Page) features and their strategic importance.
- Strong research and writing skills with attention to detail.
- Excellent organizational skills and ability to manage multiple projects simultaneously.
- Interest in beauty, cosmetics, and digital marketing trend a plus
Technical Skills
Additional Requirements
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Ai Optimization
Answer Engine Optimization
Generative Engine Optimization
Large Language Models
Search Engine Results Page Features
Seo
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
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