The Role
Lead SEO and AI search strategy across multiple client accounts, conducting keyword and technical audits, optimizing on-page and structured data, creating SEO/GEO content, supporting link and citation initiatives, implementing technical recommendations, and analyzing/reporting performance while collaborating with cross-functional teams.
Summary Generated by Built In
SEO & AI Search Manager
We are seeking a talented SEO & AI Search Manager to lead the strategy, execution, and optimization of organic search and AI visibility programs across a diverse portfolio of client accounts.
In this role, you will develop SEO/GEO strategies that improve organic rankings, AI citation and recommendation visibility, website performance, and user experience. You will partner with clients and internal teams to identify opportunities, provide data-driven recommendations, and execute solutions that drive measurable results.
What You’ll Do
Strategy & Research
Execution
Reporting & Collaboration
Qualifications
Preferred Experience
What's in it for you?
NOTE: We are currently only considering candidates in the following states: CA, CO, CT, DE, FL, GA, IL, MA, MI, NC, NH, NJ, NY, OR, PA, RI, and TX. Applicants must reside and be authorized to work in one of these states.
We are seeking a talented SEO & AI Search Manager to lead the strategy, execution, and optimization of organic search and AI visibility programs across a diverse portfolio of client accounts.
In this role, you will develop SEO/GEO strategies that improve organic rankings, AI citation and recommendation visibility, website performance, and user experience. You will partner with clients and internal teams to identify opportunities, provide data-driven recommendations, and execute solutions that drive measurable results.
What You’ll Do
Strategy & Research
- Develop and manage SEO/GEO strategies across multiple client accounts.
- Conduct keyword research, competitor analysis, technical SEO audits, prompt research, citation analysis, and AI visibility audits.
- Evaluate AI crawler access, structured data/schema, content opportunities, and website performance improvements.
Execution
- Optimize on-page SEO elements, including titles, meta descriptions, internal linking, schema markup, and content.
- Create and optimize SEO/GEO-focused content for search engines and AI retrieval.
- Support link-building and citation-building initiatives, including research and outreach.
- Implement SEO recommendations and collaborate with development teams on technical improvements.
Reporting & Collaboration
- Analyze SEO and AI visibility performance and present insights and recommendations to clients.
- Collaborate with content, paid media, and account teams to align strategy and execution.
- Stay current on SEO, GEO, algorithm updates, and industry best practices.
Qualifications
- 3+ years of SEO experience, preferably in an agency or client-facing environment.
- Strong knowledge of technical SEO, content optimization, keyword strategy, and analytics.
- Experience with AI/LLM visibility is a plus, with interest in growing expertise in GEO and AI search.
- Strong analytical, communication, organizational, and problem-solving skills.
- Ability to manage multiple priorities in a fast-paced environment while working independently and collaboratively.
Preferred Experience
- Google Analytics & Google Search Console
- SEMrush, Screaming Frog, Moz, Majestic, or similar SEO tools
- AI/LLM visibility or citation-tracking tools (Profound or similar)
- WordPress, Shopify, Magento, SFCC, or other CMS platforms
- HTML, CSS, JavaScript
- Google Workspace and Microsoft Office Suite
What's in it for you?
- Hybrid work and remote work options are available outside of head office locations
- Flexible work hours
- Summer Fridays
- Insurance coverage with cost incentives
- Paid parental leave benefits
- Advancement opportunities
- Ongoing training and development opportunities
- Opportunities to travel
- 401K contribution matching plan after 6 months (US Only)
- Company sponsored events
NOTE: We are currently only considering candidates in the following states: CA, CO, CT, DE, FL, GA, IL, MA, MI, NC, NH, NJ, NY, OR, PA, RI, and TX. Applicants must reside and be authorized to work in one of these states.
Skills Required
- 3+ years of SEO experience
- Agency or client-facing experience
- Strong knowledge of technical SEO, content optimization, keyword strategy, and analytics
- Experience with AI/LLM visibility or interest in growing expertise
- Strong analytical, communication, organizational, and problem-solving skills
- Ability to manage multiple priorities in a fast-paced environment, independently and collaboratively
- Experience with Google Analytics and Google Search Console
- Experience with SEMrush, Screaming Frog, Moz, Majestic or similar SEO tools
- Experience with AI/LLM visibility or citation-tracking tools
- Experience with WordPress, Shopify, Magento, SFCC or other CMS platforms
- Knowledge of HTML, CSS, JavaScript
- Familiarity with Google Workspace and Microsoft Office Suite
Am I A Good Fit?
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The Company
What We Do
Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven capabilities to transform business results. The firm has global reach with offices across USA, Canada, and Europe. From performance PR to deal and loyalty publishers, Gen3 builds and maintains full-funnel programs to drive customer acquisition and revenue growth. The most awarded affiliate marketing agency, Gen3 has been recognized by Commerce360 as the leading Affiliate Agency for the top 1000 internet retailers and named Agency of the Year 14 times, including by AWIN Think Tank 2023, CJ 2022, and Rakuten 2022.
