If workers could feel a greater sense of financial well-being, think of what might be possible: stronger workplaces and more resilient futures for both employers and employees. As a senior copywriter in the Vanguard Workplace Solutions Marketing team, you’ll shape how employers and consultants across the country think about financial wellness.
You’ll create compelling, clear, and compliant B2B product marketing content that brings to life Vanguard’s comprehensive approach to employee financial wellness—including advice, health savings, emergency funds, education savings, and student loan repayment programs. Your words will help plan sponsors understand why Vanguard leads the way in the financial wellness space.
This is a creative and collaborative role. You’ll work closely with business experts, designers, and marketers to develop high-impact materials that drive awareness and consideration. Your strong writing transforms positioning and creative briefs into compelling promotional messages that differentiate our products and inspire our target audiences to take action.
In this role, you will:
Brainstorm and develop creative concepts with clients and colleagues incorporating a deep understanding of the business and industry. Gather comments and feedback from editors, editorial and content managers, subject matter experts, and other relevant parties. Provide insightful feedback to content submitters. Maintain up-to-date knowledge of assigned industry and of Vanguard products, processes, and/or services. Research new topics as necessary. Demonstrate initiative and creativity in identifying and meeting client needs. Serve as mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills. Contribute and oversee content creation from the planning or draft stage to completion. Assist with evaluating and fine-tuning project scope, content strategy, requirements, and deadlines. Respond to edits and changes from subject matter experts with flexibility, while maintaining quality and accuracy. Teach and set Vanguard writing style and standards. Participate in special projects and perform other duties as assigned.
You’ll work on a wide variety of marketing projects, including:
Web articles and blog posts that tell compelling stories.
Webpages that serve as hubs to drive engagement with clients and prospects.
Scripts and storyboards for events and videos that show as well as tell.
Digital advertising campaigns over a variety of channels.
Client-focused email journeys to support demand generation and account-based marketing efforts.
Presentations and other promotional materials that deliver information clients can put into action.
If you’re driven by mission, thrive in a regulated environment, and enjoy writing about solutions that make a real difference in people’s lives, we’d love to hear from you.
Qualifications
Minimum five years related work experience.
Undergraduate degree or equivalent combination of training and experience.
Demonstrated excellence in business-to-business writing.
Additional information
Provide a link to your digital portfolio with application.
Note
This position is a hybrid work role including work from home 2 days per week and in office 3 days per week.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests.
Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind.
Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets.
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