Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
This is your chance to impact one of the fastest-growing tech companies in the world. Reporting directly to our Creative Director, you will help elevate the role and impact of on-brand content and messaging across all brand touchvpoints and experiences. As a key member of ServiceNow's Global Brand Team, you'll help us grow awareness, demand, and build strong brand equity. As a creative force, you'll help create the brand narratives, campaigns, and storytelling experiences that bring our products and their benefits to life for our global audiences. And as an influential force, you will use your creative and persuasive skills to move and inspire employees towards a unified creative direction and one cohesive brand vision.
The top candidate will have expertise contributing to world-class brands that are purpose-driven and will have a deep understanding of creative and brand-building strategies across all channels.
Role:
• Serve as the lead champion of our brand voice. Own the documentation, guidelines and writing standards of the brand. Partner with our brand management team to lead training and guide the implementation of our brand voice across internal and external channels.
• Create distinctive copywriting that breaks through the B2B clutter with a conversational voice and human tone. Contribute to the evolution and extension of our brand and brand voice across customer and employee experiences.
• Collaborate with art directors, designers, and strategists to unearth insights that inform creative for multiple lines of business across various platforms.
• Partner with art directors and others to develop creative solutions that meet brand strategies, creative standards, and business objectives.
• Help copywriters and other cross-disciplinary teammates develop their writing skills to align with our brand.
• Take creative responsibility for key copy and campaign content, including brand voice and tone guidelines, messaging guidelines, creative concepts, and the writing of headlines, taglines, presentations, video scripts and more.
• Lead and participate in creative and strategic workshops, brainstorming sessions, creative critiques, and creative team building.
• Advocate for best-in-class creative thinking and execution to internal partners and stakeholders. Demonstrate fluency and familiarity with competitors' creative campaigns, branding, and strategic approaches.
• Be an active participant in our team and company culture.
• Bring bold thinking and creative ideas to advance our brand and reputation.
Qualifications
• 10+ years of writing/editing experience in brand marketing. In-house and brand agency experience is a plus.
• Bachelor's degree in Communications, Marketing or related field.
• Conceptual, creative thinker with a strong portfolio.
• Excellent writing and storytelling skills and a passion for bringing creative ideas to life.
• Excellent cross-team collaboration, with a demonstrated ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority to get things done.
• Strong business acumen balanced with an ability to think creatively and conceptually.
• High level of attention to detail and accuracy.
• Exceptional ability to understand complex topics and translate them in a meaningful and accessible way to multiple audiences.
Sound like you? We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
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