Senior Winback Officer

Posted Yesterday
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Middlesbrough, North Yorkshire, England, GBR
In-Office
Senior level
eCommerce • Food • On-Demand • Software
The Role
Re-engage former customers through phone, email, and in-person outreach by understanding churn reasons, presenting tailored offers, resolving concerns, and encouraging returns. The role manages sales and re-engagement targets, promotes products, upsells services, gathers customer feedback, maintains CRM records, reports campaign outcomes, and collaborates with marketing, sales, and customer service teams.
Summary Generated by Built In

Customer Engagement

  • Initiate contact with former customers via phone, email, or in-person visits.
  • Understand the reasons for customers discontinuing the service or product.
  • Present tailored solutions, promotions, or offers to encourage return.

Relationship Building

  • Foster a positive and long-term relationship with customers.
  • Resolve customer concerns or issues to ensure satisfaction.
  • Offer personalised service to show customers they are valued.

Sales and Targets

  • Achieve monthly and quarterly sales/re-engagement targets.
  • Promote new products, services, or updates that may interest the customer.
  • Upsell or cross-sell services/products where appropriate.

Market Research and Feedback

  • Gather insights from former customers to understand trends or common reasons for churn.
  • Provide feedback to management regarding customer needs and industry trends.

Reporting and Documentation

  • Maintain accurate records of customer interactions and re-engagement outcomes.
  • Report on the progress of winback campaigns and outcomes.

Collaboration

  • Work with marketing, sales, and customer service teams to ensure a consistent approach.
  • Share best practices and success stories with the team to improve winback strategies.


Requirements
  • Proven experience in sales, customer service, or account management.
  • Strong communication and negotiation skills.
  • Ability to handle objections and manage difficult conversations.
  • Familiarity with CRM software and reporting tools.
  • A customer-centric mindset with the ability to think creatively to solve problems.
  • Ability to work independently and as part of a team.



Benefits
  • 33 days holidays (inclusive of Bank Holidays)
  • 5 flexible Bank Holidays - Work them if you choose and use the leave days elsewhere in the year.
  • Holiday exchange - Buy up to 5 days holiday per year
  • Car Allowance & Fuel Reimbursement
  • Employee Assistance Programme
  • Wellness Scheme
  • Discounted Cancer Screening
  • Discount Hub
  • Cycle to Work Scheme
  • Gym Membership - Contribution of up to £30 per month
  • Will Writing Service
  • Mobile or Tech Salary Sacrifice Scheme
  • Heavily discounted Bupa Select Complete (Medical History Disregarding) Policy option for you and your immediate family.
  • Death in Service - Salary x4 Life Cover


Skills Required

  • Proven experience in sales, customer service, or account management
  • Strong communication and negotiation skills
  • Ability to handle objections and manage difficult conversations
  • Familiarity with CRM software and reporting tools
  • Customer-centric mindset with the ability to think creatively to solve problems
  • Ability to work independently and as part of a team
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The Company
HQ: Stoke-on-Trent
1,262 Employees
Year Founded: 2017

What We Do

Foodhub is a food-technology company that operates a cloud-based online ordering marketplace for food delivery and takeaway. Founded in Stoke-on-Trent, it provides technology solutions for restaurants, takeaways, and stadiums, including online ordering, customer engagement, integrated EPOS, marketplace listing, and point-of-sale hardware. Its platform helps food businesses connect with customers, streamline operations, and grow revenue across multiple international markets through digital tools.

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