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We make all clothes, in all colors, for all kids.
The Role
About Us:
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.
Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.
Full-Time Employee Benefits:
- 4-day work week: Fridays are flexible at Primary to allow you to manage your life-work balance
- Health, wellness, financial benefits: company-sponsored medical, dental, & vision insurance; HSA, FSA, & commuter accounts; 401(k) with company match, pet insurance, company-provided disability & life insurance, and more
- Generous time off: 3 weeks of PTO (plus another week after 2 years at Primary) + 3 annual floating holidays, unlimited sick time, 11 company-paid holidays (plus the week between Christmas & New Years), and 12 weeks fully-paid parental leave for all new parents
- Primary School: $100/month to spend on classes to help you grow (work related or not!) or on a gym membership
- Up to $500 to spend on improving your work from home setup (for remote roles)
Primary is looking for someone to drive strategy and sales within our growing wholesale and marketplace channels. This person will maximize performance of our existing accounts and identify new accounts and opportunities that align with our brand positioning and growth targets. They will be responsible for onboarding, monitoring performance, and maintaining relationships with wholesale and marketplace accounts. They will work cross-functionally to incorporate insights into product development and will be pivotal in developing processes to efficiently grow Primary’s presence across these distribution channels. We are looking for someone to ideally work on a hybrid basis from our NYC HQ alongside our merch, design, and sourcing teams.
What You'll Do:
- Manage wholesale and marketplace relationships, serving as the primary internal and external point of contact, supporting ongoing relationships and onboarding new accounts.
- Develop channel reporting and provide regular business updates, including monthly sales reviews, to Primary leadership.
- Clearly communicate project deliverables, timelines, milestones, and results across the organization.
- Partner with the operations and engineering teams to ensure efficient fulfillment and technology capabilities support channel requirements.
- Share sales insights and customer feedback with design and merchandising teams to incorporate sales opportunities into new product development.
- Partner with the planning team on pre-season buys and in-season forecasting.
- Manage all Primary assets across partner websites, including imagery, copy, and sequencing.
- Regularly audit and track inbound and outbound shipments; effectively monitor sales and stock levels with key accounts.
- Act as liaison between wholesale accounts and the design, merchandising, and sourcing teams on production and delivery timelines.
- Work with marketing teams to optimize partner selling tools and evaluate promotional opportunities.
Your Experience Typically Includes:
- Strong experience (typically 7+ years) in wholesale sales development
- Clear history of cross-functional collaboration and partnership across teams (e.g., design, merchandising, marketing, operations, technology, finance)
- Track record of achieving sales targets and driving revenue growth
- Experience with marketplace platforms (e.g., Mirakl, Faire, Looker, Shopify) preferred
- Children’s apparel experience preferred
We're Also Looking For:
- Analytical agility, with an ability to turn data into clear and actionable insights
- Ability to thrive in ambiguous and/or evolving environments
- Passion for strategic thinking, including proven project management and organization skills
- Ability to express ideas clearly in meetings and in writing
At Primary, we don’t believe in “perfect” candidates — we believe in unique ones. Everyone brings something valuable to the table, and we know that our strength comes from the diversity of lived experiences, perspectives, and backgrounds on our team. We’re building a workplace where people feel seen, heard, supported, and empowered to do their best work — because it’s the right thing to do and because it makes us better.
Discrimination, in any form, has no place at Primary. We’re committed to equal opportunity in hiring and beyond, and we celebrate difference — in race, ethnicity, gender, gender identity, sexual orientation, disability, age, national origin, veteran status, caregiver status, religion, and more. We welcome applications from all individuals who are currently eligible to work full-time in the U.S.
We also want you to feel great throughout the interview process. If you need any accommodations along the way, reach out to us at HR at primary dot com. We’re proud to partner with Disclo, a secure third-party platform that helps our team with accommodation needs. Not sure if you qualify? Take their quick quiz "Do I Qualify for Reasonable Accommodation?"
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The Company
What We Do
Primary is a gender-non-prescriptive, inclusive kids clothing brand started by Galyn Bernard and Christina Carbonell in 2015. The company was founded on the idea that kids clothing should be affordable, feel amazing, and be free of logos and slogans so that all kids can truly shine. Our customers are incredibly passionate about our mission, leading to strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes, and team culture.
Why Work With Us
Like our brand's mission, our culture is based on inclusivity and letting every employee shine. Primary is a lean, scrappy team that loves to roll up our sleeves to bring the magic to our customers. Our 4-day work week is one of many ways we get creative to take care of our team.
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