The Role
Leads Daxko’s marketing organization and strategy for enterprise health and wellness segments. Responsibilities include owning marketing P&L, brand positioning, go-to-market strategy, demand and revenue marketing, pipeline targets, public relations, analyst relations, executive communications, forecasting, ROI, and executive and Board reporting. The role requires senior SaaS marketing leadership, revenue accountability, strong executive presence, and fluency in subscription-business metrics and marketing technology.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
As SVP of Marketing, you'll lead the marketing strategy and organization for Daxko's enterprise health and wellness business segments. You'll own brand positioning, go-to-market execution, and the marketing P&L for your segments, with the independence to run your team and the collaboration to shape company-wide priorities with the CRO and Sales leadership. This role is right for someone who thinks like an operator, understands how marketing drives revenue, and wants to build something at scale.
This is a hybrid role, working from our Birmingham, AL office 2-3 days per week.
What you'll do:
- Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting the vision and holding your team accountable to pipeline and revenue targets
- Own the marketing P&L for your segments, recommending annual budget planning, quarterly forecasting, and ROI to the CRO
- Set brand positioning and messaging across all health and wellness segments, and keep it consistent across every channel once it's approved
- Build go-to-market strategy for new segment launches and market expansion, including market analysis, channel prioritization, and success metrics
- Partner with the VP of Demand & Revenue Marketing to set pipeline targets, demand generation strategy, and lead quality standards
- Oversee public relations, analyst relations, and executive communications to build the company's market credibility and reputation
- Report weekly to the CRO on performance and spend, and present monthly to the executive team and quarterly to the Board
What you'll bring:
- 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company
- 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
- A track record of building and leading marketing across multiple segments or verticals at once
- Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates — and how marketing decisions move them
- Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms)
- Strong executive presence, with experience presenting to a Board and defending strategic recommendations
Nice to have:
- MBA or equivalent advanced business education
- Experience in health, wellness, fitness, or adjacent consumer-facing B2B industries
- Experience scaling a company through multiple phases of growth
- Deep experience in enterprise software or subscription-based models with exposure to enterprise sales
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These benefits are only for our full-time team members.
Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Flexible work - remote & hybrid
All your information will be kept confidential according to EEO guidelines.
#LI-Hybrid
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The on-target-earnings (OTE) for this role is $216,600 – $348,100 per year.
Skills Required
- 12+ years of progressive marketing and leadership experience
- 6+ years in senior marketing leadership at VP level or equivalent at a SaaS company
- 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
- Experience building and leading marketing across multiple segments or verticals simultaneously
- Fluency in SaaS revenue metrics, including MRR, ARR, CAC, LTV, win rates, sales cycle, and attach rates
- Hands-on experience with Salesforce, HubSpot, marketing automation, and analytics platforms
- Strong executive presence and experience presenting to a Board and defending strategic recommendations
- MBA or equivalent advanced business education
- Experience in health, wellness, fitness, or adjacent consumer-facing B2B industries
- Experience scaling a company through multiple phases of growth
- Deep experience in enterprise software or subscription-based models with exposure to enterprise sales
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Time off and flexibility, including unlimited PTO (manager-approved), paid holidays, sick leave, and volunteer time, are described as strengths. Remote and hybrid options further support work–life balance.
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Wellbeing & Lifestyle Benefits — Lifestyle perks such as a monthly fitness or wellness stipend, gym reimbursement, internet stipend, wellness days, and related programs align with the company’s wellness focus. These offerings are seen as meaningful quality-of-life supports.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is provided alongside life and disability insurance. Additional supports like employee assistance and wellness resources contribute to a solid core package.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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