Title: Senior Vice President, Strategy
Company/Location: Biolumina / New York, NY
Department/Discipline: Strategy
Description
The Senior Vice President, Strategy is a conscientious, collaborative, creative, and—most importantly—curious core member of the Biolumina team. The SVP will be responsible for driving marketing strategy across all agency brands by deriving a deep understanding of the market, customer, competition, and brand; helping translate that into a unique and motivating narrative; and converting it into actionable recommendations for clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it. The successful candidate will be passionate about uncovering novel insights and developing innovative ideas, and be able to share perspectives clearly and persuasively across multiple internal and external partners. The VP will be evaluated on ability to uncover fresh business opportunities and share these opportunities with colleagues in order to ultimately be a part of the larger, collaborative team that creates positive change for HCPs and patients.
Primary Responsibilities
• Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients
• Understands and accesses available tools and data resources; recommends tools that would expand agency capabilities
• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
• Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results
• Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation
• Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
• In person client travel is required
• 10 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
• Experience with oncology brands (preferred)
• Strong presentation and moderation skills and exceptional PowerPoint storytelling capabilities
Biolumina’s Values
Open Mind
• Always ask why—of your teammates, your clients, and yourself. And don’t stop there— keep asking questions
• Be respectful of others’ ideas, opinions, and diverse backgrounds
• Be flexible and adaptive to new ways of doing things
Brave Heart
• Speak your mind…and your heart
• Courageously step forward to try something new and help others to do the same
• Be brave enough to defend your opinions—and brave enough to change them
Ready Hands
• Be proactive and push things forward
• Reach out to offer help and raise your hand to ask for help
• Go out of your way to show gratitude
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Range: $180,000 - $266,500
Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Top Skills
What We Do
Biolumina is a full-service, omnichannel global healthcare agency focused on bringing high-science brands to life. We build brand experiences that go beyond the rational and use emotional hooks to tap into the hearts of customers, igniting motivation to take action, change behavior, and create brand loyalty. We’re an agency built on curiosity. Our curiosity constantly drives a deeper understanding of everything we touch, using the power of science to translate customer insights into a clear and motivating brand story. We like to think of ourselves as “translational scientists” who take complex scientific ideas and translate them into captivating creative. We push one another to uncover truths, discover potential and create energy that moves the needle forward.
