The Role
Leads enterprise sales and marketing strategy, revenue growth, dealership performance, brand management, customer experience, loyalty, team development, budgets, and marketing analytics. Develops integrated campaigns, oversees sales processes and partnerships, strengthens CRM and omnichannel customer journeys, and reports performance to executive leadership. Requires extensive executive-level sales and marketing experience, strategic leadership, and international travel as needed.
Summary Generated by Built In
Senior Vice President, Sales & Marketing
Role Description
Reporting to the President, The Senior Vice President (SVP) of Sales and Marketing is responsible for leading and overseeing the sales and marketing strategies of the organization. This role is instrumental in driving revenue growth, enhancing brand presence, and ensuring alignment between sales and marketing initiatives to achieve business objectives. The SVP will work closely with senior leadership, including the President and other executives, to develop and execute strategic plans that foster business expansion and market competitiveness.
This position has direct responsibility for, but not limited to:
- Marketing
- Sales
Core Responsibilities
Sales Leadership & Revenue Growth
- Develop and execute a comprehensive sales strategy to drive revenue and market expansion.
- Oversee dealership sales performance, ensuring achievement of volume, revenue, and profitability targets.
- Establish and optimize sales processes, including customer acquisition, lead conversion, and retention.
- Collaborate with finance and operations teams to set pricing strategies, incentives, and promotions.
- Drive new business development opportunities, including partnerships and corporate sales.
Marketing Strategy & Brand Management
- Develop and execute integrated marketing campaigns to build brand awareness and customer engagement.
- Oversee digital and traditional marketing efforts, including advertising, social media, SEO/SEM, and public relations.
- Implement data-driven marketing strategies to optimize return on investment (ROI) and customer reach.
- Ensure consistent brand messaging and positioning across all customer touchpoints.
- Leverage insights from market research, customer feedback, and industry trends to refine marketing strategies.
Customer Experience & Loyalty
- Develop strategies to enhance the overall customer experience across sales and service touchpoints.
- Implement CRM initiatives to improve customer engagement, loyalty, and retention.
- Monitor and analyze customer satisfaction metrics (e.g., Net Promoter Score, customer reviews).
- Lead initiatives to enhance the omnichannel experience, including online-to-offline customer journeys.
Team Leadership & Development
- Build, mentor, and lead a high-performing sales and marketing team.
- Establish clear performance metrics and accountability for sales and marketing teams.
- Foster a results-driven and customer-centric culture within the organization.
- Provide training and development opportunities to enhance team capabilities.
Operational & Financial Management
- Set and manage sales and marketing budgets, ensuring cost efficiency and revenue maximization.
- Collaborate with dealership managers, vendors, and external partners to optimize sales and marketing effectiveness.
- Leverage technology and analytics to drive decision-making and optimize sales performance.
- Prepare and present reports to executive leadership on sales performance, marketing ROI, and market trends.
Knowledge Skills and Abilities
- People-focused: Empathetic, trusting, adaptable, and humble
- Strategic: Open-minded, forward-thinking, and insightful
- Action-oriented: Resourceful, decisive, steady, and fearless
- Empower our people: Set expectations, build talent, and foster belonging
- Drive our business: Align to our strategy and drive outcomes through decisions
- Work together: Collaborate across and beyond Kal Tire
- Serve our customers: Understand our customers and innovate to meet their needs
Education
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field (MBA preferred).
Work Experience
- Minimum of 15 years of progressive experience in sales and marketing leadership roles, with at least 5 years at the executive level.
- Relevant industry experience in automotive services & tire solutions is a strong asset.
- Proven track record of driving revenue growth, market expansion, and brand enhancement.
- Strong leadership and team management skills with the ability to inspire and motivate teams.
- Exceptional strategic planning and analytical skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Experience in digital marketing, CRM, and data analytics tools.
- Ability to work in a fast-paced and dynamic business environment.
Key Competencies
- This role is people-focused, business-minded, and action-oriented. It draws on skills outlined in Kal Tire's Leadership Framework’s “Business/Enterprise” leader capabilities to successfully deliver business results.
Special Requirements
- Ability to travel, including internationally as required.
What We Offer
- The target base compensation for this role is $230,000 to $375,000 per year based on experience, with competitive annual variable and long term incentive bonus plans.
- Extended group health, dental, and vision benefits are available to all eligible full-time and part-time permanent employees.
- Employee Assistance Program
- A group RRSP/DPSP matching program
- Discount on tires and mechanical services
- Positive work culture, opportunities for growth and development, and work-life balance.
- Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement.
Kal Tire uses AI tools to support parts of recruitment, including but not limited to job posting and pre-screening. All interviews and hiring decisions are being made by Kal Tire’s hiring managers and recruiters.
Kal Tire is committed to fostering a workplace where everyone feels valued, included, and empowered to thrive. We embrace diverse perspectives and welcome applications from all backgrounds and experiences. If your qualifications align with the role, we'll connect with you to guide you through the next steps. Candidates considered for the role must be legally eligible to work for any employer in Canada. A Canadian Criminal Record Check may be required for certain positions as part of the final stages of the hiring process.
Skills Required
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field
- MBA
- Minimum 15 years of progressive experience in sales and marketing leadership roles
- At least 5 years of experience at the executive level
- Relevant experience in automotive services and tire solutions
- Track record of driving revenue growth, market expansion, and brand enhancement
- Strong leadership and team management skills
- Strategic planning and analytical skills
- Excellent communication, negotiation, and relationship-building abilities
- Experience with digital marketing, CRM, and data analytics tools
- Ability to work in a fast-paced and dynamic business environment
- Ability to travel, including internationally as required
- Legal eligibility to work for any employer in Canada
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The Company
What We Do
Kal Tire is one of Canada’s largest independent tire service dealers and one of North America’s largest commercial tire dealers. It operates more than 280 stores across Canada, a distribution and transport network, and 12 tire-retreading manufacturing facilities. Its Mining Tire Group provides tire service and supply to more than 150 mine sites across five continents. Founded in 1953, the family-owned company employs over 6,500 people internationally.
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