About your role
The Senior Vice President of Product is the strategic and operational leader responsible for defining our product vision, accelerating market adoption, and delivering exceptional business performance. This role will help drive the transition of our trusted legacy platform to our next-generation AI experiences, ensuring a modern, intuitive UX for our entire ecosystem - from the SMBs and families Rocket Lawyer serves to the legal professionals who support them.
The ideal candidate possesses deep experience in PLG, and subscription-based / marketplace business models across both consumer and SMB markets. The candidate must have a proven ability to leverage customer insights to create compelling experiences that accelerate user acquisition, upsell, and long-term retention. This leader will be instrumental in bringing clarity, cohesion, and disciplined execution to a fast-moving, cross-functional organization.
How you will make a difference day to day
1. Strategic Vision & Execution- Define, articulate, and relentlessly champion an ambitious, long-term product strategy.
- Leverage the Product Operating Model to deliver a product roadmap focused on innovative, AI-led experiences that drive value across the entire product lifecycle while simultaneously optimizing the current platform.
- Lead the harmonization of legacy platform features and new AI-driven products into a single, intuitive, customer experience.
- Build partner facing solutions that support new member acquisition.
- Cultivate an innovative product culture that skillfully balances speed, agility, and disciplined prioritization.
- Own the Product-Led Growth (PLG) experiences designed to engage, upsell, and retain all customer segments.
- Own product-driven revenue drivers, including activation, engagement, conversion and retention.
- Partner closely with Growth, Operations, and Finance on pricing, packaging, and go-to-market strategies to maximize new member growth, retention, and Customer Lifetime Value (LTV).
- Instill a culture of operational rigor for roadmap planning and delivery (focusing on speed, consistency, quality, and customer-informed decisions). Own scoping and resource planning.
- Oversee product migrations, transitions, and adoption strategies to minimize friction and maximize customer value realization.
- Build, mentor, and scale a high-performing Product organization, including Product Managers, Design, and Product Operations.
- Create strong alignment across Product, Engineering, Data, Growth, and Operations to ensure coordinated, high-velocity execution.
- Serve as a senior executive voice across the company, influencing strategy and effectively representing the product direction to internal and external stakeholders.
- Direct qualitative and quantitative UX research and customer surveys to ground all product experience decisions in a deep understanding of customer needs, barriers, and motivations.
What you’ll need
- 15+ years of progressive product management experience, including 8+ years in executive leadership roles, with at least 5 years leading product teams through large-scale transformation.
- Demonstrated success in driving strategy, adoption, and performance within high-growth, subscription-based businesses (Consumer and SMB).
- Proven track record of delivering measurable, material growth in customer acquisition, expansion, and retention.
- Extensive experience managing product portfolios that include both established, legacy systems and new platform innovations.
- Strong understanding of AI-enabled products, data-driven decision-making, and modern product development practices.
- Exceptional leadership, communication, and stakeholder-management abilities at the executive level.
- Deep business acumen with the ability to connect customer needs, product capabilities, and financial outcomes.
A plus if you have
- Experience in legal tech, fintech, SaaS, or other highly regulated or trust-driven industries.
- Experience building marketplace product experiences.
- Extensive background operating in a Product-Led Growth (PLG) environment.
- Achieving a unified and cohesive product experience that accelerates customer value and simplifies migration from legacy to AI-powered experiences.
- Material growth in subscription acquisition, expansion, retention, and overall Customer Lifetime Value (LTV).
- A measurable lift in adoption and revenue contribution from new AI products and capabilities.
- High organizational alignment and execution velocity across Product, Engineering, GTM, and Operations.
- A thriving, empowered, and high-performance Product organization.
Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Base salary range by location:
- San Francisco Bay Area, CA: $329,000 - $446,000
- California (outside of San Francisco Bay Area): $305,000 - $412,000
- Colorado: $280,000 - $379,000
- Utah, Arizona, and North Carolina: $263,000 - $356,000
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.
By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.
Skills Required
- 15+ years progressive product management experience, including 8+ years in executive leadership roles
- At least 5 years leading product teams through large-scale transformation
- Deep experience in Product-Led Growth (PLG) and subscription-based business models
- Proven track record of driving measurable growth in customer acquisition, expansion, and retention
- Extensive experience managing product portfolios combining legacy systems and new platform innovations
- Strong understanding of AI-enabled products, data-driven decision-making, and modern product development practices
- Exceptional leadership, communication, and stakeholder-management abilities at the executive level
- Deep business acumen connecting customer needs, product capabilities, and financial outcomes
- Experience in legal tech, fintech, SaaS, or other highly regulated or trust-driven industries
- Experience building marketplace product experiences
Rocket Lawyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rocket Lawyer and has not been reviewed or approved by Rocket Lawyer.
-
Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, with mental-health and wellness resources available. The package is actively managed with periodic updates.
-
Leave & Time Off Breadth — Time off is portrayed as flexible, with unlimited PTO in many roles plus paid holidays and sick leave. This breadth supports work-life needs beyond the basics.
-
Wellbeing & Lifestyle Benefits — Perks such as mental-health support, wellness stipends, commuter assistance, fitness benefits, company events, catered lunches in some offices, and access to legal services broaden the total rewards. Remote work flexibility further enhances everyday usability of benefits.
Rocket Lawyer Insights
What We Do
At Rocket Lawyer, we believe everyone deserves affordable and simple legal services. Our laws should protect and empower—but for too many of us, the law is out of reach, because of high costs and complexity. So, we’re changing things. Since 2008, we’ve helped over 25 million people and organizations obtain the legal help they need, at a price they can afford. That’s legal made simple.®
.png)
