Principal Product Content Strategist – Growth & Conversion

Who we are

At Gen Digital, we are more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

Senior Product Content Strategist – Growth & Conversion Dublin 15 - Hybrid 2-3 days a week office based.

We’re growing a new Content Centre of Excellence in Dublin. With one Principal already in place, we’re now hiring two additional Principal-level content strategists to help shape and scale this capability. These are high-impact roles that will set the standards, raise the quality bar, and embed content as a strategic force across the organisation.

How we work

This role follows a hybrid model (3 days in Prague office) You’ll get the best of both worlds: creative in-person collaboration and the flexibility to focus when you need it.

About the role

This role sits within Gen’s Product Design organization, not Marketing. We’re looking for a strategic UX writer/content strategist who designs and optimizes acquisition and conversion experiences inside the product — not someone focused on campaigns, media, or advertising. You’ll help shape how customers understand and choose Norton’s products across the full user journey, working closely with designers, product managers, and researchers. If you think in user journeys, experiments, clarity, and product outcomes rather than campaigns, this role is a strong match.

Gen is home to some of the most recognized names in consumer cybersecurity, including Norton and LifeLock. We’re looking for a Senior Growth Content Strategist to shape how millions of customers engage and convert on our sites by elevating the voice, storytelling, and performance of every interaction.

This isn’t only about writing; it’s about designing content strategies that fuel acquisition, drive performance, build trust, and convert into action. You’ll bring creativity, experimentation, data-driven insight and a deep understanding of digital behavior to help scale Gen’s digital presence into a best-in-class growth engineer.

Objectives

• Lead growth content strategy: Own the editorial and messaging approach for some of Gen’s acquisition channels, ensuring every word drives clarity, trust, and conversion.

• Create high-converting copy: Write and edit compelling content for landing pages, product launches, special campaigns, and evergreen site experiences that generate traffic and customer acquisition across brands like Norton and LifeLock.

• Drive performance with data: Partner with SEO, growth marketing, and analytics teams to design content that ranks, performs, and converts across global audiences.

• Experiment and optimize: Run A/B tests and content experiments, using insights to refine messaging, CTAs, and user journeys for measurable impact.

• Collaborate for impact: Work closely with project managers, designers, and marketers to deliver content that aligns with both customer needs and business goals.

• Champion the brand voice: Ensure all acquisition content reflects the trusted, approachable, and innovative identity of Gen and its portfolio of brands.

• Stay ahead of trends: Monitor digital safety, consumer behavior, and content best practices to keep our storytelling effective and competitive.

Competencies

• 5+ years of experience in digital content strategy, with a strong focus on acquisition and growth content.

• A portfolio that showcases high-performing work across websites, landing pages, and product launches.

• Exceptional writing and editing skills with the ability to adapt tone and style across acquisition funnels and audiences.

• Proven expertise in growth strategies, performance metrics, and testing methodologies.

• A strategic mindset paired with hands-on execution: you want to design the strategy and roll up your sleeves to deliver.

• Comfort working in fast-paced environments, managing multiple priorities, and collaborating across global teams.

• Familiarity with AI-driven content tools and how to integrate them into acquisition workflows.

• Bachelor’s degree in English, Communications, Journalism, or related field (or equivalent experience).

Benefits

• Annual bonus scheme
• Unlimited PTO (paid time off), flexible working hours
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry.
• Health insurance and pension
• Tuition reimbursement for job-related courses
• Learning & Development plan.
• Sustainable home improvement bonus
• Mac/Windows laptop and mobile phone

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