Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About Target:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target’s Global UX team is a group of design, content, research, and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business– and being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint.
About the role:
As Senior Content Designer on agentic and AI shopping experiences, you’ll help shape how Target guests discover, get inspired, and shop through agentic UX across digital touchpoints. You will define the content and language systems that support our guests throughout their journey while also being a voice for emerging agentic content design practices.
Thinking with systems over process, you’ll define how language, conversational design, prompt systems, feedback loops, and context engineering work together across shopping flows to create experiences that feel unmistakably Target. Your content frameworks don’t just amplify voice, clarity, and standards — they are flexible systems that evolve with new AI capabilities and support personalized, product experiences at scale.
This role will explore new ways of working in a cross-functional setting, collaborating with designers, product managers, engineers, researchers, data analysts, accessibility partners and AI teams/practitioners. You'll establish standards and governance, keeping content excellence at the center of workflows and rapidly evolving AI tools. At the same time, you’ll contribute to the broader content design practice — helping establish the foundation for content design-led agentic work and its shared principles. You will also share and educate findings and learnings for how we approach conversational and AI-assisted experiences across partners and teams.
Responsibilities:
Develop content design approaches for AI-assisted and agentic shopping experiences across Target digital touchpoints, including conversational shop flows, discovery/inspiration, recommendations, personalization and checkout journeys.
Explore and share how we create and deploy clear, helpful, and human content that balances guest needs, business goals, and brand voice across AI systems.
Create content artifacts for agentic content design, including but not limited to playbooks, content models, systems instructions, prompting strategy, and conversational guidelines.
Apply scalable frameworks and reusable guidance that help teams build coherent, high-quality agentic experiences across surfaces and shopping contexts.
Partner closely with product design, product management, engineering, data science, research, and accessibility to shape the behavior and language of AI-powered features from concept through launch and iteration.
Translate complex shopping needs, ambiguous product requirements, and emerging technologies into clear interaction models and content strategies.
Use guest insights, qualitative research, experimentation, and performance data to inform overall content strategy, as it relates to the ecosystem.
Contribute to standards, principles, and best practices for AI and conversational content design within Target, helping raise quality and consistency across teams.
Participate in critiques, workshops, and cross-functional working sessions, and help grow the practice of content design through influence, craft, and systems thinking.
Contribute to a culture of human-centered practice within UX, product, and engineering teams, with a focus on belonging, accessibility, and authenticity for all Target guests.
About you:
4+ years of content design, UX writing, conversation design, or related experience designing digital product experiences
Demonstrated fundamentals and understanding of conversational design and AI/agentic-powered content design, including but not limited to prompt/context engineering, systems governance, output grading, modeling, and more
Experience with content design for complex product areas and multi-step journeys where language plays a critical role in helping users understand, decide, and act
Portfolio showing systems thinking, content strategy, and UX craft across end-to-end experiences
Experience building or contributing to scalable frameworks, principles, or standards that improve content quality across products or teams
Excellent problem-solving skills and comfort navigating emerging technologies, ambiguity, and rapid iteration
Experience partnering and articulating content strategy with designers, researchers, engineers, product managers, and data scientists throughout the product lifecycle
Familiarity and understanding of prototyping using AI tools like Figma Make, Custom GPTs, Codex, and Claude Code
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_DAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 06/19/2026Skills Required
- 4+ years of content design, UX writing, conversation design, or related experience designing digital product experiences
- Demonstrated fundamentals and understanding of conversational design and AI/agentic-powered content design
- Experience with content design for complex product areas and multi-step journeys
- Portfolio showing systems thinking, content strategy, and UX craft across end-to-end experiences
- Experience building or contributing to scalable frameworks, principles, or standards
- Excellent problem-solving skills and comfort navigating emerging technologies
- Experience partnering with designers, researchers, engineers, product managers, and data scientists
- Familiarity and understanding of prototyping using AI tools
Target Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Target and has not been reviewed or approved by Target.
-
Healthcare Strength — Health benefits are accessible to hourly team members at relatively low hour thresholds and include no‑cost, 24/7 virtual medical care and expanded mental‑health support. This breadth is positioned as a relative strength compared to typical retail offerings.
-
Retirement Support — Retirement programs include a dollar‑for‑dollar 401(k) match with immediate vesting and options like Roth 401(k) and stock purchase. These features strengthen long‑term savings for a wide range of roles.
-
Parental & Family Support — Family support includes paid family leave, backup care, and reimbursements for adoption and surrogacy. These resources complement paid time off and holidays for eligible team members.
Target Insights
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
.jpg)
.png){kind=logo}
