About Us
- User Lifecycle Management
- Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation.
- Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies.
- Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value.
- Personalization & Intelligent Recommendations
- Design personalized engagement strategies and recommendation logic based on user behavior, interests, lifecycle stages, and real-time context.
- Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling, recommendation rules, and intelligent decision-making capabilities.
- Establish recommendation prioritization, user-content matching, and performance evaluation mechanisms to improve relevance and conversion.
- Market & Trading Scenario Engagement
- Develop systematic market-triggered engagement strategies based on price movements, market trends, asset holdings, watchlists, and trading preferences.
- Build real-time or near-real-time engagement triggers and optimize message relevance, timing, and frequency.
- Improve the alignment between market insights and user interests to drive trading engagement and conversion.
- Automated Reach & Engagement
- Develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels.
- Design automated engagement scenarios and trigger logic based on user lifecycle stages, behavioral signals, and market events.
- Establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience.
- Drive the implementation and scaling of automated engagement capabilities while reducing manual operations.
- Data Analytics & Business Growth
- Establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing.
- Evaluate engagement effectiveness and incremental business impact to continuously optimize strategies.
- Drive measurable improvements in user activation, trading conversion, retention, and reactivation.
- Project Leadership & Team Management
- Lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, ensuring successful execution and measurable outcomes.
- Develop clear project roadmaps, priorities, and milestones while proactively resolving execution challenges.
- Demonstrate strong people management and talent development capabilities, with the potential to take on broader team leadership responsibilities.
- 5+ years of relevant experience in crypto exchanges, with a deep understanding of exchange products, business models, and user lifecycles.
- Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with the ability to design and implement effective engagement strategies.
- Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation.
- Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives.
- Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies.
- Previous people management experience, including goal setting, team development, and cross-functional collaboration.
- Strong project ownership and execution capabilities, with a proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results.
- Highly ambitious, resilient, results-oriented, and accountable, with the ability to thrive in a fast-paced, high-pressure environment.
- Fluent in both English and Chinese as working languages, and willing to be based in Abu Dhabi, UAE.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
Skills Required
- 5+ years of relevant experience in crypto exchanges, with deep understanding of exchange products, business models, and user lifecycles
- Experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects
- Strong user behavior analysis, segmentation, conversion funnel, and experimentation capabilities
- Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and Spot and Derivatives products
- Hands-on experience building automated engagement or lifecycle management frameworks
- Previous people management experience, including goal setting, team development, and cross-functional collaboration
- Strong project ownership and execution capabilities, including delivering complex initiatives from 0 to 1
- Ambitious, resilient, results-oriented, accountable, and able to work in a fast-paced, high-pressure environment
- Fluent English and Chinese working proficiency
- Willingness to be based in Abu Dhabi, UAE
What We Do
Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit
