Who We Are:
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog
Position Overview:
The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will acquire users for Zynga’s growing mobile portfolio. You will be responsible for helping the team identify and develop mobile acquisition strategies and the best-performing marketing channels for reaching potential users. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.
Main Responsibilities:
- Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Moloco)
- Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
- Develop relationships with advertising partners and networks to test new traffic sources
- Drive innovation on game division-level investments
- Conduct industry research and present actionable findings
- Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance
- Maintain communication with key stakeholders on ongoing user acquisition initiatives and build weekly reports
Required skills:
- 4-6 years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)
- Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics(ROAS,LTV)
- Experience in using advanced and privacy-safe mobile measurement approaches such as SKAdNetwork, Google Privacy Sandbox, and Media Mix Models.
- Strong problem-solving and critical-thinking skills and experience working in a metrics-based environment
- Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
- Outstanding communication and client skills – both written and spoken – to work effectively with our studios
- Outstanding ability to execute swiftly, with strong attention to detail
- Ability to manage multiple projects simultaneously within tight deadlines
- Build and document best practices to improve operational efficiency
Bonus
- Experience scaling games to the top 100 grossing
- Experience using Tableau and/or other data visualization platforms
- Experience using SQL
- Experience working at a mobile gaming or app company
What We Offer You:
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Top Skills
What We Do
Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.
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