Senior User Acquisition Manager (mobile) (Promova)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 160+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners — reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

We’re looking for a Senior User Acquisition Manager who will take full ownership of building and scaling our mobile user acquisition.

In this role, you won’t just run campaigns — you’ll architect the entire mobile acquisition framework: from relaunching and structuring paid channels primarily Meta and TikTok to implementing processes, and optimization flows that drive predictable, scalable growth.

Why This Role is Your Next Challenge:

• Full Ownership & Architecture: This is not just a task execution role — you will build a profitable UA engine from the ground up. This is a rare opportunity to take 100% ownership of the strategy relaunch and its financial success.
• Hyper-Scale & Significant Budgets: Work with large budgets and high-growth trajectories where your optimization directly impacts millions of users and global financial metrics.
• Freedom to Act Bold: You have the autonomy to launch new funnels, test ambitious hypotheses, and implement your unique vision. No limitations to get the results.

What You’ll Do:

• Build and run the full mobile user acquisition strategy.
• Set up and run paid campaigns in Meta, TikTok, and other platforms: from account preparation and audience targeting to scaling performance.
• Achieve sustainable profitability by meeting ROI/ROMI targets, controlling CPA, and monitoring performance at every funnel stage.
• Identify growth opportunities by testing new audiences, markets, and approaches.
• Support testing initiatives: develop hypotheses, run experiments, and scale successful strategies.
• Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.

What We’re Looking For:

• 3+ years of experience in User Acquisition with a focus on Meta and TikTok: able to independently launch campaigns, test hypotheses, and take ownership of results within a product or team.
• Experience with iOS and Android App Flow: understanding of tracking, SKAN (SKAD), and Web-to-App attribution.
• Hands-on experience managing budgets of $200–500К /month: confident in scaling, controlling CPA, and evaluating performance over time.
• Proven optimization skills: working not only with creatives and audiences but also with bid strategy, budget allocation, and funnel step analysis.
• Testing mindset: ability to form hypotheses, run experiments, and scale what works.
• Extensive experience with analytics and tracking tools.
• English level B2: comfortable working with English-language ad accounts and creatives, and communicating with international teammates.

Will Be a Plus:

• Experience with automation tools or AI-driven optimization – bidding, audience, reporting.
• Hands-on experience with AppLovin.

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

If you’re ready to help reimagine language learning for today’s world, let’s do it together!