The Role
The Senior User Acquisition Manager will develop and execute Meta Ads strategies for mobile apps, manage budgets, optimize performance metrics, and collaborate with cross-functional teams to drive growth.
Summary Generated by Built In
United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution.
As a Senior User Acquisition Manager (Meta), you’ll take full ownership of Meta marketing strategy from crafting the structure and testing systems to managing a monthly budget of $300K–1M+. Also you’ll have the freedom to shape processes, build your own team, and turn insights into scalable growth for products that already rank among the top in their categories. This is a role for someone who thrives on autonomy, loves high-impact challenges, and knows how to turn budgets into measurable, data-driven results
In this role you will
- Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
- Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
- Plan and manage large-scale budgets ($300K–1M+ monthly)
- Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
- Design and implement creative and funnel testing structures across creatives, landings, and geos
- Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
- Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
- Prepare regular reports and presentations based on test results and insights
- Maintain close communication with ad network managers
- Initiate and validate new hypotheses to scale growth
It’s all about you
- 3+ years of experience running Meta Ads for mobile apps (iOS/Android)
- Proven expertise with Web2App and App2App funnels
- Strong command of Ads Manager, Business Manager, Events Manager, and Conversion API
- Experience working with MMPs (AppsFlyer, Adjust)
- Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork
- Experience with data analytics and BI tools (Tableau, Power BI)
- Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks
- Experience with automation for campaign testing, bidding, and management
- Upper-Intermediate+ English for daily communication and documentation
- Systematic mindset, attention to detail, and self-sufficiency
- Experience managing a team and prioritizing hypotheses
- Ability to structure data and make metric-based decisions
- Skilled at syncing cross-functional teams (UA, Product, Creative)
- Growth mindset: ready to test, fail fast, and iterate even faster
What we offer
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro with recruiter
- Tech interview
- Test task
- Bar-raising
- Reference check
- Offer
Top Skills
Adjust
Ads Manager
Appsflyer
Business Manager
Conversion Api
Events Manager
Meta Ads
Power BI
Skadnetwork
Tableau
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
