User Acquisition Manager (Snapchat/TikTok/Meta)

Reposted 27 Days Ago
Be an Early Applicant
Hiring Remotely in Kyiv, Kiev, UKR
In-Office or Remote
Senior level
Information Technology • Mobile • Software
The Role
Lead and scale paid social user acquisition on TikTok, Meta, and Snapchat. Design and run testing roadmaps across creatives, audiences, placements, and bidding; manage campaign scaling, CPA/ROAS targets, daily optimization, and partnership with Creative, PMM, and network partners. Use AppsFlyer/Adjust and Tableau for attribution and performance analysis, and develop A/B test structures and scaling rules to grow a live-streaming product.
Summary Generated by Built In

We are looking for a User Acquisition Manager (Snapchat/TikTok/Meta) to bring focused Social expertise into our UA team. You will lead a brand-new Meta Web2App testing track from the ground up and take an already-live Snapchat channel through its next stage of scale, working end-to-end: briefing creatives, reading the numbers, adjusting bids and audiences, and turning what you learn into the next test — across a portfolio of web products that already reach a multi-million global audience. It's a role built for someone who wants real ownership of a channel rather than just running campaigns inside someone else's roadmap, with a clear path to grow into UA team leadership.


About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide. Are you in?

In this role, you will

    • Own and scale Snapchat Ads campaigns (with a clear path to expanding into TikTok and Meta) against ROMI, spend, and growth KPIs
    • Drive the creative process end-to-end: generate hypotheses, brief the creative team, and control quality through data-driven iterations
    • Monitor and optimize campaigns daily across core metrics — CPA, CPI, CTR, CR, ROAS, LTV
    • Design and test hypotheses across audiences, bidding strategies, creative formats, and funnels
    • Use AI tools actively for analytics, creative ideation, and automating routine work
    • Prepare and present test strategy, results, and plans — at internal checkpoints, to your manager, and in external cross-team and product-marketing meetings
    • Independently solve both acquisition and technical challenges (integrations, tracking, attribution) in collaboration with ad networks and internal teams

It's all about you

    • 1.5-2+ years of experience in performance marketing and digital advertising for mobile apps
    • Hands-on experience with social ad platforms — TikTok, Meta, Snapchat, or similar
    • Solid grasp of core UA math — CPA, CPI, CTR, CR, ROAS, LTV, and unit economics
    • Experience building a creative process and testing hypotheses — creatives, audiences, campaign optimization
    • Confident use of AI tools in daily work — for analytics, creative and copy generation, and process automation — with the ability to write sharp prompts and critically evaluate results
    • Strong communication skills — able to present strategy, results, and plans clearly and logically, both within the team and externally
    • High autonomy — comfortable finding information and solutions independently, learning fast, and owning tasks end-to-end
    • English at Intermediate (B1+) or higher

Would be a plus

  • Experience running several social platforms in parallel — TikTok, Meta, and Snapchat together
  • Experience automating campaign launches, testing, and reporting across networks with AI tools

What we offer

    Care and support:
  • 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
  • 100% medical insurance coverage
  • Sports and equipment reimbursement
  • Team building events, corporate gifts, and stylish merch
  • Financial and legal support
  • Maternity Recovery Support Allowance
  • Position retention and support for those who join the Armed Forces of Ukraine
  • Participation in social initiatives supporting Ukraine 
  •  
     
    Comfortable working environment: 
  • Work from our Kyiv hub or remotely with a flexible schedule
  • Modern equipment or depreciation of your own tools 
  •  
     
    Investment in your future: 
  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
  • 70% of our heads and leads have grown into their roles here – so can you!
  • Performance-oriented reviews and Individual Development Plans (IDPs)
  • Reimbursement for professional courses and English classes
  • Corporate library, book club, and knowledge-sharing events

Hiring process

  • Intro call
  • Technical interview
  • Interview with Direct Manager/Head
  • Bar-raising
  • Reference check
  • Offer

Skills Required

  • 3+ years of experience in performance marketing for mobile apps
  • Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads
  • Experience managing budgets above $300K per month across Social channels
  • Deep understanding of auction mechanics, bidding strategies, optimization events, and platform algorithms (TikTok/Meta/Snap)
  • Knowledge of unit economics, cohort analysis, CPA, ROAS, LTV, and retention metrics
  • Experience working with MMPs and attribution systems (AppsFlyer, Adjust)
  • Experience with BI tools for data-driven analysis (Tableau, AppsFlyer)
  • Upper-Intermediate (B2) or higher English proficiency
  • Experience with alternative ad networks
  • Experience automating campaign launches, testing, and reporting with AI tools
  • Understanding of marketing funnels and performance creative testing principles
  • Experience with ASO and influencer marketing
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The Company
HQ: Kyiv, Kyiv
194 Employees
Year Founded: 2016

What We Do

United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.

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