The Role
Lead and scale paid social user acquisition on TikTok, Meta, and Snapchat. Design and run testing roadmaps across creatives, audiences, placements, and bidding; manage campaign scaling, CPA/ROAS targets, daily optimization, and partnership with Creative, PMM, and network partners. Use AppsFlyer/Adjust and Tableau for attribution and performance analysis, and develop A/B test structures and scaling rules to grow a live-streaming product.
Summary Generated by Built In
We are looking for a Senior User Acquisition Manager (Meta/TikTok/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams, and have direct visibility into growing into the UA Team Lead role as you scale this direction. If you want full ownership over a fast-scaling Social channel and a clear path to leading a team, this is your next challenge.
About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
In this role, you will
- Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
- Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
- Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
- Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
- Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
- Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
- Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication
It's all about you
- 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
- Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
- Experience managing budgets above $300K per month across Social channels
- Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
- Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
- Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
- Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
- Upper-Intermediate (B2) or higher English proficiency
Would be a plus
- Experience with alternative ad networks
- Experience automating campaign launches, testing, and reporting across networks with AI tools
- Understanding of marketing funnels and performance creative testing principles
- Experience with ASO and influencer marketing as additional channels
What we offer
- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Care and support:
Comfortable working environment:
Investment in your future:
Hiring process
- Intro call
- Technical interview
- Interview with Direct Manager/Head
- Bar-raising
- Reference check
- Offer
Skills Required
- 3+ years of experience in performance marketing for mobile apps
- Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads
- Experience managing budgets above $300K per month across Social channels
- Deep understanding of auction mechanics, bidding strategies, optimization events, and platform algorithms (TikTok/Meta/Snap)
- Knowledge of unit economics, cohort analysis, CPA, ROAS, LTV, and retention metrics
- Experience working with MMPs and attribution systems (AppsFlyer, Adjust)
- Experience with BI tools for data-driven analysis (Tableau, AppsFlyer)
- Upper-Intermediate (B2) or higher English proficiency
- Experience with alternative ad networks
- Experience automating campaign launches, testing, and reporting with AI tools
- Understanding of marketing funnels and performance creative testing principles
- Experience with ASO and influencer marketing
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
