500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
What You’ll Be Doing:
- Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
- Monitoring and optimizing account structure, bidding models, and audience segmentation
- Driving incremental growth through performance-focused campaign strategy and rapid experimentation
- Collaborating with analytics, creative and social teams to boost paid acquisition
- Generating insights from performance data and proactively identifying areas of opportunity
- Staying up to date with industry trends, platform updates, and evolving privacy regulations
- Producing regular performance reports and contributing to strategic discussions
Must have:
- 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
- Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat
- Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
- Strong analytical skills, including advanced Excel or Google Sheets capabilities
- Solid understanding of app attribution and proficiency using MMP tools
- Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
- Strong communication and project management skills, with the ability to work cross-functionally
- Upper-intermediate or advanced proficiency in English
- Ability to conduct market research and competitors analysis
Nice to have:
- Experience with Google Ads and video networks
- Experience in web2app user acquisition
- Experience in Health Tech, FinTech, or other regulated industries
- Experience with automation tools and scripts for campaign management
- Familiarity with GDPR, CCPA etc.
Salary from 4500 eur
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Skills Required
- 5+ years performance marketing experience in app user acquisition
- Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale
- Experience with TikTok Ads or Snapchat Ads
- Proven track record optimizing for ROAS, CPA, and LTV
- Strong analytical skills, including advanced Excel or Google Sheets capabilities
- Solid understanding of app attribution and proficiency using MMP tools
- Proficiency with Looker, Tableau or similar BI tools
- Strong communication and project management skills
- Upper-intermediate or advanced proficiency in English
- Ability to conduct market research and competitor analysis
- Experience with Google Ads and video networks
- Experience in web2app user acquisition
- Experience in Health Tech, FinTech, or other regulated industries
- Experience with automation tools and scripts for campaign management
- Familiarity with GDPR, CCPA and privacy regulations
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
