Senior Trade Marketing Specialist, LATAM

Roles & Responsibilities

• Drive the development and execution of marketing plans for Mexico and LATAM, aligned with global brand direction.
• Plan and execute Trade Marketing initiatives and E-Commerce campaigns to drive product visibility and sell-through.
• Lead consumer-side product launches, managing timelines, assets, and communications from start to finish.
• Partner with the Country Manager to define local priorities, investments, and campaigns that resonate with consumers.
• Manage and monitor marketing and trade budgets, ensuring efficient allocation of resources.
• Collaborate with global marketing to build localized assets while maintaining overall brand consistency
• Lead brand positioning and ensure regional strategies reflect both global guidance and local market insights.
• Manage agencies and partners across media, translation, creative, and VOD, ensuring high-quality output.
• Prepare creative briefs and support content creation using local insights to inform messaging and visuals.
• Oversee translation and localization to guarantee cultural and linguistic relevance across all assets.
• Collaborate with global teams to deliver consistent, locally relevant social media content and digital campaigns.
• Align local media planning with brand goals, optimizing visibility and engagement.
• Partner with commercial teams on product launches, promotions, and retail exclusives.
• Support consumer communication, activations, events, and community engagement initiatives.
• Track campaign performance, conduct post-campaign reviews, and present actionable learnings.
• Analyze market trends, sales data, and consumer behavior to inform local strategy.
• Prepare presentations summarizing marketing results, activities, and future plans for internal stakeholders.

Skills & Experience

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3–5 years’ experience in consumer or brand marketing, ideally in Toy, Fashion, Consumer Products, or other fast-paced industries.
• Passion for Toys, Collectibles, and relevant products preferred.
• Strong understanding of industry trends, pop culture, and the retail landscape in LATAM region(s).
• Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing.
• Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing.
• Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams.
• Exceptional verbal and written communication, with high attention to detail.
• Proficiency in MS Office, Excel, G Suite; Figma experience a plus.
• Highly organized, efficient, and able to thrive under pressure and tight deadlines.
• Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties.
• Willingness to work across time zones and travel as required.
• Excited to contribute to a fun, dynamic, and winning culture; role based in Mexico office.
• Languages: Spanish and English required; Portuguese a strong plus.