Working at CreateFuture
CreateFuture is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference while always putting people first.
We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years.
CreateFuture is a Great Place to Work-Certified™ company and has won Best Workplaces UK multiple years in a row.
Join us on our journey. Let’s create tomorrow, together, today.
CreateFuture is looking for a collaborative, technically grounded Senior Business Analyst to join our team.
Our Senior Business Analysts drive high-impact change across a broad spectrum of client engagements. While we deliver end-to-end digital products, this role is tailored for a BA who is as comfortable driving complex back-end environments (such as API integrations, platform migrations, data architecture, and system integration logic) as they are crafting front-end user experiences and feature specifications.
You’ll leverage your proficiency in business analysis, system architecture, and product strategy to guide project development, acting as the crucial bridge between technical and non-technical stakeholders. Your responsibilities span meticulous requirements analysis, data flow mapping, estimation, and championing delivery best practices within your team.
Your exceptional communication skills are pivotal for translating complex client objectives into clear, developer-ready specifications and data flows, ensuring what we build is both valuable for users and technically robust under the hood.
Does this sound like you? Do you have a passion for the craft of Business Analysis, a natural curiosity for how complex backend systems work, and an interest in how modern tools are changing how we work? If so, we’d love to talk to you.
What you'll be doing:- Evaluate current and emerging business procedures, collaborating with clients and internal teams to propose impactful system solutions and process improvements.
- Proactively bring cross-functional teams together to shape user stories, acceptance criteria, process flows, and technical specifications (including API contracts, payload logic, and data mappings).
- Facilitate data analysis, query system data to uncover edge cases, and map complex integration dependencies across backend architecture.
- Manage project backlogs during discovery, build, and run phases, balancing business priorities against technical constraints, non-functional requirements (NFRs), and engineering effort.
- Support and lead client discovery conversations, driving estimation efforts, facilitating workshops, and championing best practices across your project team.
- Proven experience delivering both product-led user initiatives and complex technical projects (e.g., API integrations, platform migrations, data architecture).
- Experience working for a Consultancy or Client facing environment
- Strong experience as a Technical Business Analyst working closely with engineering, architecture and product teams.
- Experience working with data, including data mapping, data models, databases and ideally SQL.
- A strong track record of working alongside engineering teams to analyse data flows, system logic, and technical dependencies.
- A user-centric mindset that ensures backend architectural choices directly support a seamless end-user experience.
- Proven ability to bridge the gap between technical and non-technical stakeholders, gaining a deep understanding of business context and translating complex goals into clear. specifications.
- Bring meticulous requirements analysis, lead estimation efforts, and champion best practices across your project team.
Bonus points if you have:- Experimented with AI tools to accelerate research, draft baseline specifications, map data fields, or red-team edge cases in system flows.
- Exposure to or curiosity about how modern AI capabilities, LLMs, or agentic workflows integrate into backend system architectures.
- A proactive approach to exploring new tools and techniques that improve the speed and quality of business analysis, with a desire to share those learnings with colleagues.
You don’t need to arrive as an AI expert. If you haven’t yet had much opportunity to put AI into practice in your BA work, that shouldn’t stop you from applying. What matters to us is curiosity, a willingness to experiment, and a commitment to high-quality analysis. Everyone at CreateFuture undertakes AI-native training, and we’ll support you to build these capabilities and put them into practice.
We trust people to do their best work. That means flexibility over rigid rules, impact over activity, and real investment in your growth both professionally and personally. You’ll be part of a supportive, and friendly culture, surrounded by smart, curious people who care deeply about what they do.
We offer flexible working, including hybrid and remote options. Our office hubs are located in Edinburgh, Leeds, Manchester, London and Bulgaria, with occasional travel to client sites or CreateFuture offices when needed.
We trust you to manage your time balancing collaboration with client time and focused work. What matters is the impact you have, not how busy you look.
Our hiring processWe try to keep our hiring process clear, fair and respectful of your time. We aim to get back to everyone who applies and we will be upfront about where you are in the process.
It usually looks like this:
- Call with our Talent Acquisition Team
- Role specific capability interview
Depending on the role, we might also ask you to do a short presentation, a practical or technical task or have a values focused conversation. We will explain what is involved before anything happens.
Inclusion at CreateFutureWe believe diverse teams build better workplaces and better products. We want CreateFuture to be a place where people feel able to be themselves and do their best work.
If you need any adjustments or support during the application process, just. We will do what we can to help.
We look forward to your application!
Skills Required
- Proven experience delivering product-led user initiatives and complex technical projects, including API integrations, platform migrations, or data architecture
- Experience working for a consultancy or in a client-facing environment
- Strong experience as a Technical Business Analyst working with engineering, architecture, and product teams
- Experience with data mapping, data models, databases, and ideally SQL
- Experience analyzing data flows, system logic, and technical dependencies with engineering teams
- User-centric mindset connecting backend architecture to end-user experience
- Ability to bridge technical and non-technical stakeholders and translate complex goals into clear specifications
- Experience conducting requirements analysis, leading estimation efforts, and promoting best practices
- Experience using AI tools to support research, specification drafting, data-field mapping, or edge-case analysis
- Exposure to or curiosity about AI capabilities, LLMs, or agentic workflows in backend architectures
- Proactive interest in exploring and sharing tools and techniques that improve business analysis
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What We Do
CreateFuture was built to take action. With our 500-strong team of software engineering, strategy and design experts, across Edinburgh, Leeds, London and Manchester, we’re determined to get you exactly what you need. As with our past clients, we get to the root of your challenge and do everything it takes to create positive solutions by building digital products and services that solve problems. With years of experience helping catalyse major organisations into action, our rapid growth has been driven by people who seek to understand before they solve. We care about our craft. We challenge each other by asking, “Why not?”. And we’re proud to collaborate and partner with the likes of PayPal, adidas, FanDuel, Money Saving Expert, Penguin Random House, Yorkshire Building Society and more. With CreateFuture, our people are at the forefront of every outcome and we know that a strong team dynamic is critical to success, so we’ll be there for you every step of the way. We draw on their unique skills for problem-solving – and helping your teams unleash their potential too. Put simply, we want to be an organisation that people want to work for and want to work with. You don’t need to have all the answers. Share your problem and we’ll go from there. Let’s create something incredible, together, today.
