Senior Strategy Director

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Shanghai, Shanghai Municipality, Shanghai
In-Office
AdTech • Marketing Tech
The Role
The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Key responsibilities:
Serves as a visionary leader across the businesses they are assigned to lead
Develops big strategic platform ideas grounded in data and rich in insight and steward their growth and development
Serves as the lead team member with ultimate responsibility for the quality of the strategic and creative products the team produces
Leads and directs new business efforts with a clear understanding of the agencies go-to market strategy
Contributes to the agencies intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests
Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research
Mentors group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking to the next level through a visionary approach to their problems
Acts as a strong client and creative partner to drive the brand and business mission forward
Demonstrates and fosters a collaborative work environment in which ideas flourish

Location:

Shanghai - Haisu Plaza

Brand:

Dentsu Mcgarrybowen China

Time Type:

Full time

Contract Type:

Fixed Term Contract (固定期限)

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The Company
Atlanta, GA
4,000 Employees
Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

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