The Role
The Senior Strategist will create culturally relevant strategies, lead client briefs, analyze cultural signals, and inspire creative teams for brand growth in a digital landscape.
Summary Generated by Built In
Who we are
AnalogFolk is a global next generation creative group that is purpose-built to help brands thrive in the post-digital age. We are proud to be a strategic partner to brands such as HSBC, L’Oréal, Galderma, Meta, Guinness and Costa Coffee and to have been awarded both Campaign Magazine’s Global Innovation Agency of the Year and a Contagious Magazine Pioneer.
We combine strategy, creativity and technology to help brands grow in a fragmented, fast-moving world. At the heart of our approach is a belief that brands must not only be seen, but felt, shared and experienced in ways that are culturally relevant, personally meaningful and consistently delivered.
We’re growing our London team and looking for people who don’t just follow culture, but interrogate it, question it, and help brands meaningfully participate in it.
Who we’re looking for: Senior Strategist
Senior Strategists at AnalogFolk are culturally curious, creatively ambitious and independently minded. They are critical thinkers who connect the dots between culture, technology, business and creativity, turning sharp insights into strategies that unlock bold, effective ideas.
This role places particular emphasis on social platforms as cultural systems and on turning signals from culture, communities and data into clear strategic direction for creative teams. You’ll therefore be deeply plugged into culture as it’s being created, from social platforms and creators to emerging tech and new behaviours. You’ll use that perspective to help brands play relevant, valuable roles in people’s lives. This is a role for someone who thrives on thinking, questioning, and pushing ideas forward.
What you'll do
- Create culturally relevant, creatively ambitious and commercially effective strategies to help brands grow in a post-digital world.
- Unearth insight at the intersection of people, platforms, culture and brand to spot emerging behaviours, tensions and opportunities others miss.
- Act as a strategic catalyst in the creative process, writing clear, inspiring briefs and translating cultural insight, social behaviour and platform dynamics into motivating strategic frameworks and creative territories.
- Independently lead strategy for specific client brands, owning briefs and acting as the trusted strategic point of view for clients and internal teams.
- Lead social media, content and digital strategies that are platform-native, culturally resonant and grounded in a deep understanding of how culture moves now and where it’s heading.
- Stay on top of digital innovation, platform developments, algorithm shifts and emerging cultural signals, knowing what matters versus what’s hype.
- Conduct social listening, digital ethnography and community analysis, turning cultural and performance data into actionable insights that help optimise creative work across platforms and formats.
- Tell compelling strategic stories, writing and presenting work that inspires creatives, persuades clients and elevates thinking internally and externally.
- Ensure work delivers against client objectives, capturing learnings from both successes and failures.
- Play an active role in new business and contribute to the culture, ambition and creative standard of the agency.
The impact you'll have
- More culturally resonant, platform-native creative work across social and digital channels.
- Clearer, sharper strategic direction for creatives and content teams, grounded in audience insight and performance data.
- Improved relevance, engagement and effectiveness for brands over time.
- Strong, sellable ideas rooted in cultural intelligence and strategic clarity.
- Award-worthy strategic thinking with a demonstrable impact on brand performance and long-term client value.
- Collaborative problem-solving across strategy, creative and experience teams.
- Strategic firepower that helps win and grow new business.
What you bring
- Sharp, curious and culturally fluent, with a deep understanding of digital, social and emerging culture.A proven track record of using cultural insight to shape creative strategy, social media and content development.
- An independent, critical mindset, confident forming strong points of view and challenging assumptions.A holistic approach to problem-solving across strategy, data, content, communications and experience.
- Deep understanding of social platforms as cultural ecosystems, not just distribution channels.
- Experience developing social media strategies, brand and comms strategies, and/or digital ecosystem work.
- Strong capability with social analytics and measurement tools, and the ability to turn data into clear, usable insight.
- Experience contributing to social listening, digital ethnography or community-led research.A confident presenter and storyteller who can translate complex analysis into compelling narratives.
- Familiarity with brand and consumer psychology theory and the ability to apply it to contemporary, social-first work.
- Experience with national food & drink and/or premium beauty/aesthetics brands is a bonus, but not essential
Our Values
AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk…
Our Values:
Stay Restless - Always strive for better to push the boundaries of what’s possible.
Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less.
Make Change - In everything you do, find a way to make a positive impact.
Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.
Be You - Bring all of yourself and make this place your own. In return, welcome all others.
And a final few things….
At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one.
If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.
Top Skills
Community Analysis
Cultural Insights
Digital Ethnography
Platform-Native Strategies
Social Analytics
Social Media
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The Company
What We Do
AnalogFolk is an independent global digital creative agency. Our mission is to use digital technology to make the analog world better — whether that’s creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech or creating world-changing campaigns. We have offices in Amsterdam, London, New York, Hong Kong, Shanghai, Singapore, and Sydney and partner with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever. Winner of Contagious Pioneers 2022 Best and Bravest Agencies on the Planet and Campaign's Digital Innovation Agency of the Year 2019. Our people are core to the work we produce for our clients and are at the heart of our collaborative culture, which fosters innovation and our entrepreneurial spirit in everything we do. We reward them by providing an inspirational working environment, great clients and projects, and opportunities to move between departments and offices.
