Senior Strategist, Strategy & Insights

Senior Strategist, Research & Insights

RedRover Sales & Marketing Strategy is an internationally award-winning B2B agency embarking on national expansion. Named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a “Great Place to Work,” RedRover is seeking a senior-level strategist with deep experience in market research and B2B growth strategy development.

This role is ideal for a highly strategic thinker who thrives in discovery, insight development, and crafting data-backed growth strategies that drive meaningful business outcomes such as incremental revenue and gross profit.

Position Overview

The Senior Strategist, Research & Insights plays a key role in shaping and delivering RedRover’s Growth Optimization (GO) Plans and other strategic engagements. This position is responsible for leading comprehensive market research and translating insights into clear, actionable B2B marketing strategies with projected ROI.

Operating as a senior individual contributor who partners closely with GO Plan pod leaders, client teams, and internal stakeholders to ensure strategic rigor and clarity.

As RedRover continues to evolve its team structure, there may be future opportunities for expanded leadership responsibility — including potential GO pod leadership — depending on organizational needs, team structure, and performance fit.

The role requires strong executive presence, storytelling ability, and confidence presenting strategic recommendations to clients, as well as supporting the transition from strategy into long-term execution partnerships.

Key Responsibilities

• Lead comprehensive market research initiatives, including:
  • Internal and external stakeholder interviews
  • Value proposition and offer analysis
  • Customer journey mapping
  • Transaction and performance data analysis
  • Marketing audits and customer/prospect surveys
• Develop highly customized B2B growth strategies aligned to client business objectives
• Translate insights into clear, actionable strategic recommendations with projected ROI
• Present strategies to senior client stakeholders with clarity and confidence
• Collaborate with internal teams to ensure strategic intent is understood and executable
• Support sales and client-growth efforts through high-impact strategic conversations
• Stay current on B2B marketing trends, performance benchmarks, and optimization best practices
  

Required Knowledge, Skills & Abilities

• Deep experience in B2B marketing and lead generation strategy
• Strong market research and insight development expertise
• Proven ability to turn data into compelling narratives and action plans
• Advanced Excel and analytical skills
• Experience with Google Analytics and Google Ads
• High-level understanding of SEO (on-page and technical)
• Hands-on experience with PPC and paid social (LinkedIn, Instagram, Facebook)
• Website conversion rate optimization experience
• Experience developing multi-channel marketing strategies
• Strong, direct communication style with executive presence
• Exceptional analytical and strategic thinking skills

Experience & Fit

• 5+ years of market research experience
• 5+ years independently developing B2B marketing strategies with measurable outcomes
• Prior experience mentoring or guiding others is a plus
• Experience working in an agency or marketing services environment
• Strong alignment with RedRover’s core values:
  • Courageous
  • Agents of change
  • Incurable need for results
  • Self-disciplined and accountable
  • Team win before self win — and the win matters
    

Growth Path at RedRover

This role is designed for a senior strategist who wants to make immediate impact while maintaining flexibility as RedRover scales. Over time, this position may evolve to include greater leadership responsibility — such as leading GO Plan pods or mentoring strategists — based on business needs, performance, and team structure. Growth paths will be shaped intentionally, not assumed upfront.