The Role
Develop and pitch high-volume, platform-specific ad concepts; collaborate with production and paid media to produce UGC-style creative; analyze performance data to iterate strategy; identify and manage influencers/creators; lead brainstorms and present creative to clients while ensuring compliance for regulated verticals.
Summary Generated by Built In
Brand Knew is looking for a Performance Marketing Strategist who’s equal parts ideator, collaborator, and executor—someone who lives at the intersection of storytelling, creator culture, and performance marketing. You’ll be tasked with developing thumb-stopping ad concepts, identifying and guiding influencers and content creators, and collaborating with production and design teams to bring high-volume creative to life across campaigns.
You should be comfortable interpreting performance data to understand what’s working, and use those insights to continuously refine creative strategy.
If you have a deep understanding of what makes people stop scrolling—and what makes them convert—and are excited to bring that skill to a diverse roster of clients across real money gaming, social casino, DTC, financial services, and travel, we want to hear from you.
Note: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
- Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
- Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
- Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
- Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently
- Lead brainstorms, build creative decks, and present ideas internally and to clients
- Identify, vet, and brief influencers and creators aligned with client goals and brand tone
- Set up recurring media days to capture content with creators or customers to produce compelling ad creative
Requirements:
- 3+ years experience in a creative role focused on social or performance marketing
- Proven track record of collaborating with influencers/creators and developing UGC-style ads
- Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
- Experience shipping a high volume of assets weekly—without sacrificing originality or quality
- Strong analytical skills—you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
- Experience in real money gaming, social casino, or other regulated industries is strongly preferred
- Strong communication and collaboration skills
- Excellent creative instincts and visual storytelling chops
- Data-aware, not data-paralyzed—you understand how creative performance influences strategy
Perks:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
Compensation:
- Commensurate with experience, salary range ($72k-$80k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k
Skills Required
- 3+ years experience in a creative role focused on social or performance marketing
- Proven track record of collaborating with influencers/creators and developing UGC-style ads
- Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
- Experience shipping a high volume of assets weekly without sacrificing originality or quality
- Strong analytical skills; interpret performance metrics and translate insights into creative strategies
- Experience in real money gaming, social casino, or other regulated industries
- Strong communication and collaboration skills
- Excellent creative instincts and visual storytelling chops
- Data-aware approach to creative performance
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The Company
What We Do
Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.
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