Location: Baltimore
The Opportunity
Response Labs is looking for a digital-savvy Senior Strategist, CRM & Loyalty, to help grow our Strategy and Data department. We are building a team of talented strategists and data analysts with a passion for improving the customer/brand relationship. This role will work hand-in-hand with analysts, solution architects, developers, creative, client service and media team members to help produce, test and report upon complex cross-platform digital CRM & loyalty marketing initiatives for our Clients, as well as dive deep into our Clients' data to find hidden patterns, personas and segments.
Responsibilities
- Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accounts
- Drive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performance
- Deliver excellent campaign strategies and implement adjustments as needed
- Bring innovative ideas to the Client campaign strategies
- Analytical thinking and insight into campaign impact and effectiveness to deliver Client KPIs
- Research to gain in-depth knowledge of Client brands, audiences, and outcomes
- Ensure that testing best practices are implemented for campaigns
Requirements
- An insatiable hunger to learn more and an undeniable love of leading others—you are the ideal teammate that others can 100% rely on.
- 8+ years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizations—agency experience is required.
- Extensive experience developing omnichannel, go-to-market strategies for CRM and loyalty marketing programs, campaigns, and pilots.
- Extensive experience in digital channels for marketing required: email, SMS, push, web, paid media, social, etc.
- Extensive experience in marketing technology platforms, such as: such as Salesforce Marketing Cloud, Tableau, Braze, Attentive, MailChimp, Klaviyo, Punchh, Thanx, Paytronix, Google Analytics, Google Ads, Meta Ads, The Trade Desk—we work within these and more for our clients.
- Extensive experience testing (e.g., split, multi-variate, A/B, etc), plus writing and executing statistically significant tests.
- Experience developing and utilizing targeting models (e.g., predictive, regressive, cross-sell, look-alike, etc) for CRM and loyalty marketing.
- Firm grasp of current and emerging digital CRM & loyalty marketing trends, insights, and tools—past speaking or presentation experience at conferences is a plus.
- The best written and verbal communication skills with an ability to provide Client-ready reports, charts, and presentation decks.
Great Benefits
- Health, dental, and vision insurance with employer contribution.
- Short-term disability coverage.
- 401k plan with matching.
- Annual performance bonus and quarterly award drawings.
- Paid vacation, sick time, and federal holidays.
- Professional training and certification tracks.
- Flexible work options, including work-from-home.
- Regular company events and volunteer outings.
- Fun, relaxed work environment and culture.
About Us
Response Labs is an award-winning, data-driven CRM and loyalty marketing agency. We combine strategy, data science, creative, production, and media to deliver impactful omnichannel campaigns for our clients. Our mission is to Make Every Message Matter™ by fostering meaningful connections between brands and customers.
Top Skills
What We Do
Response Labs is a team of dedicated, digital marketing professionals in Baltimore and Seattle. We are passionate about CRM and loyalty marketing. We are straight-up nerds for data and analytics. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians.
We are a Salesforce Partner and Solutions Integrator.
Response Labs is always on the lookout for talented people who share our passion, nerdom and curiosity for digital marketing, but also bring to our team a well-rounded life rich with experience outside the office. We're a growing agency that likes to think big and has coast-to-coast coverage with offices Baltimore, Maryland, and Seattle, Washington.
We offer flexible working hours, work from home options, 401K with matching, annual bonuses, quarterly performance prizes, short-term disability, healthcare, investment in continuing education, and a fully stocked pantry to keep our team fueled
