What you'll do
- Contribute to defining market/patient access brand strategy to support pipeline and inline assets in maximizing and communicating brand value for agency clients; core areas of strategic expertise include supporting the development of market/patient access stakeholder personas/archetypes, strategy maps, brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Contribute and support the analysis of qualitative and quantitative research relating to market/patient access stakeholders and derive meaningful insights
- Partner across Access Marketing’s micro-strategy disciplines, including with subject matter experts and drawing the connection between their insights and brand strategy
- Contribute to the ideation and execution of access marketing solutions, tactics, and activations that amplify brand performance
- Support workshops, training meetings, launch meetings, and other key events on behalf of access marketing clients, including direct development of materials
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
- Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market/patient access stakeholder attitudes, behavior, and perceptions
- Contribute to the growth of the Access Marketing offer by developing strategy for RFPs
- Partner collaboratively with account, medical, and creative team members on the delivery of access marketing brand strategy
- Be flexible with travel up to 10-20% of time as needed
About you
- Bachelor's degree required in related field (public health, public policy, marketing, communications, business administration)
- 5+ years strategic planning, brand strategy, or marketing expertise, with strong preference for experience in a market access, payer marketing, or managed markets agency environment
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
- Highly skilled as an interdisciplinary thinker and curious strategist
- Seamlessly skillful in balancing both collaborative work and independent work
- Proven track record in upholding the organization’s culture
- Crisp and persuasive communications skills, both written and verbal
- Comfortable working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Exceptional and reliable organizational skills
- Knowledge of Veeva submissions and the legal/medical review process desirable
Top Skills
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen.
We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.