Senior Strategic Planner (Full-time 3-month Contractor)

Role Overview

Key Responsibilities

Research & Insights

• Conduct market research, competitor analysis, category review, and trend analysis to support strategy development.
• Use available research tools, data sources, and desk research to identify relevant consumer and market insights.
• Translate research findings into clear insights and implications that directly inform strategy and creative direction. 
• Support internal teams and client discussions with data-backed insights where required.

Strategy Development

• Receive and review client briefs; clarify objectives, target audiences, KPIs, and constraints by asking direct and relevant questions. 
• Identify gaps or unclear assumptions in briefs and propose strategic directions to address them.
• Develop communication strategies that include:
  • Problem definition
  • Audience and consumer insights
  • Strategic approach and key messages
  • High-level channel and content direction
• Ensure strategies are practical, aligned with client objectives, and feasible for execution within timelines and budgets.

Creative Collaboration

• Work closely with the Creative Team to guide idea development based on approved strategy.
• Provide strategic input during ideation sessions to ensure ideas remain on-brief and on-strategy.
• Review and refine creative ideas from a strategic perspective, focusing on relevance and effectiveness rather than personal preference.

Client Engagement

• Present strategic thinking clearly to clients in written documents and presentations.
• Participate in client meetings to explain strategy, respond to feedback, and refine recommendations where needed.
• Act as the strategic reference point during the project to ensure consistency with the approved direction.

Project Support & Optimization

• Work with Account teams to support strategy implementation during execution.
• Ensure strategic intent is maintained across different deliverables and touchpoints.
• Provide recommendations for optimization or adjustments based on performance, feedback, or changing requirements.

New Business Support (Project-Based)

• Support strategic thinking for new business pitches during the contract period.
• Contribute to pitch strategy, key narratives, and presentation materials assigned.
• Present or co-present strategic sections in pitch meetings when required.

Scope & Expectations for the Contract

• This is a project-based, delivery-focused role;
• Success will be measured by:
  • Quality and clarity of strategic outputs
  • Ability to work efficiently with internal teams
  • Timely delivery within agreed scope and timelines

Job Requirements

• 3–5+ years of experience in strategic planning, communications, or integrated marketing (agency experience preferred).
• Strong ability to structure problems, develop clear strategies, and communicate ideas logically.
• Comfortable working independently and adapting quickly in a fast-paced environment.
• Strong presentation and writing skills in English.
• Available to commit full-time for the full 3-month contract period.

ABOUT VERO

Vero is an award-winning communications consultancy that partners with some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. Vero is dedicated to creating stories for companies and brands, which resonate authentically within the region’s unique digital ecosystems and fast-growing economies.

Vero presence spans across Indonesia, the Philippines, Singapore, Thailand, and Vietnam, as well as an established partnership in Myanmar. With a dedicated team of over 200 professionals specializing in PR, social media, digital marketing, influence, data-powered consumer research, media buying, and creative services, we offer comprehensive solutions for businesses seeking to advance their brand’s footprint in Southeast Asia.

Vero takes immense pride in our commitment to fostering a positive and empowering work culture, which was acknowledged in 2022 when Vero was recognized as the Best Independent Agency To Work For in APAC at the PRovoke Media Awards. In 2023, Vero further solidified its position by ranking among PRovoke Media’s Global Top 250 PR Agencies, securing the title of the second largest independent firm in Southeast Asia.

Vero’s most recognized campaigns garnered Marketing Interactive’s Gold Award for Best Health and Pharmaceutical Campaign, PR Awards Asia’s Best Use of Digital (COVID-19), SABRE Awards Best Influencer Programs Endorsements, and the 2023 Travel & Lifestyle Award from PRCA APAC. Vero believes in the power of earned, so our communication work is crafted to be talkable for the right reasons. In 2021, Vero was named Southeast Asia’s Agency of the Year by PRovoke Media. In 2023, Vero Vietnam office won PRWeek’s PR Awards Asia Best Consultancy (Medium Size).